On June 26th, 2002,165438+1October 26th, the Italian luxury brand Gucci officially launched a brand-new packaging design. The forest green decorative pattern is embossed on paper bags and cartons with beige wrapping paper with the same pattern, and the Gucci brand logo is highlighted in black.

It is reported that in order to echo Gucci's vision of sustainable fashion, all the paper and cartons in the new packaging are based on sustainable forest management resources to ensure complete recycling. In addition, consumers can get reusable Gucci canvas shopping bags as long as they place an order through Gucci China official website.

Significance of gucci green packaging box

Gucci adheres to the concept of protecting the earth's environment and introduces completely recyclable packaging made of sustainable and environmentally friendly materials. Paired with brocade patterns dating back to the Victorian era, green packaging injects brand collection connotation into retro items.

In order to fulfill Gucci's commitment to sustainable development and reduce its carbon footprint, gift packaging can be recycled. At the same time, most orders from Gucci.cn are accompanied by exclusive canvas bags from official website. To celebrate the 100 anniversary of the brand, the Gucci 100 special series will be launched in a gift package decorated with the Gucci 100 logo.