The word "people" conveys the group company's concept of people-oriented, unity and cooperation.
About the arrow. First of all, the arrow is the symbol of aerospace products, representing the main business of the group company. Secondly, the arrow symbolizes the take-off of aerospace products, full of movement, which means that astronauts are striving for progress and aerospace technology is thriving. Thirdly, the arrow is within three concentric circles, which means a word "person" and conveys the idea of people-oriented and unity and cooperation as one person of the group company.
About concentric circles. First, three concentric circles symbolize three cosmic speeds, which first convey the characteristics of the aerospace industry. Secondly, in the arrangement of concentric circles, the line thickness and the circle thickness gradually change from the inside out, which shows the development momentum of the group company and conveys the business philosophy of specialization, collectivization, industrialization and internationalization.
Title connotation
"China Aerospace" is the Chinese symbol and abbreviation of corporate brand of group company, and "CASC" (abbreviation of China Aerospace Science and Technology Corporation) is the English symbol and abbreviation of corporate brand of group company.
The Chinese and English fonts for short names of group companies are design fonts. The special standard words of "China Aerospace" and "CASC" are specially designed on the basis of big black fonts, which can realize the overall coordination function in the standard combination with graphics and further show the strong visual recognition of the group company image.