Because many car companies now have flagship stores on major e-commerce shopping platforms, the form of live delivery has become popular, and the auto industry has begun to play this new marketing method, just as some car companies invite stars to join hands with online celebrities and anchors for live promotion.
Due to the star effect, many viewers watch the live broadcast and book tickets online, while online double 1 1 car purchase discounts are generally available, and different car companies have different incentives. In addition to price concessions, some will also issue many coupons and prizes.
Double eleven
"Double Eleven" refers to 165438+ 10/every year, which is a large-scale shopping promotion carnival day represented by e-commerce in China.
Since the Mid-Autumn Festival was celebrated on June 5438+1 October1,2009, large e-commerce websites represented by Tmall, JD.COM and Suning.cn have generally used this day to carry out some large-scale discount promotions to increase sales quotas and gradually become China.
"Double Eleven" not only makes e-commerce keen on promotion, but even operators have begun to engage in promotional activities. Alibaba Group Holdings Co., Ltd. filed an application for the registration of the "Double Eleven" trademark with the State Trademark Office on 20110, and obtained the exclusive right to use the trademark on 20 12+02+28+04.