Roewe is an automobile brand owned by Shanghai Automotive Industry (Group) Corporation, which was launched in June 2006. The automobile technology under this brand comes from Rover previously acquired by Shanghai Automobile, but Shanghai Automobile did not acquire the "Rover" brand. On June 5438+1October 65438+February, 2006, Shanghai Automobile (Group) Co., Ltd. officially announced that its own brand was named "Roewe", which means "innovation honor and prestige are all over the world". Roewe's brand has developed rapidly in the past four years, and its products have covered the intermediate and high-end car markets. "Technology" has become the brand label of Roewe. Roewe brand slogan is "taste, technology and realization".

Roewe brand is named after the combination of Chinese and western styles. It is open and introverted, elegant and confident. The logo pattern fully embodies the classic and noble temperament, and the overall image combines Chinese and western styles, including the connotation of self-confidence, which fully explains the determination and confidence of Shanghai Automobile to uphold the world's advanced technology and brand-new China international brand with the belief of independent control and innovation.