2. the meaning of 2.logo.
"constantly wandering between environments, always maintaining a balanced state and personality, this is what life itself looks like."
Under the design concept of "living", Xiaomi's new LOGO is no longer limited to a certain corner of the picture with the mathematical beauty of "super ellipse", as if it had life.
Kenya Hara specially designed a set of sports LOGO, which can maintain visual harmony and self-identity in any environment.
A set of images of the universe, people and creatures explains the design concept of Xiaomi's new LOGO: "sense of life"
3. What is a "living" design concept?
"Being alive" is a design principle, based on the anti-life hypothesis popularized by researcher Edward Osborne Wilson, and inspired by the foundation and source of aquatic life.
Biological nature is a natural tendency that people love nature or are born with it.
With the rapid development of urbanization, more and more bio-friendly designs are used to create a good living space in the modern environment, thus maintaining the harmony between man and nature. The industry has proved that applying bio-friendly design methods indoors can improve productivity, creativity and happiness. "ALIVE" is designed for public rooms, offices or various public spaces. This object is based on impressive research and has a positive impact on the perceived rhythm or movement in nature. It was created to provide environmental vitality, remind and cultivate nature.