Tencent's WeChat official account design is based on its own WeChat platform, and its design style tends to be younger, more interactive and more user-oriented. For example, their Logo design began to upgrade on 20 15, from the original three-dimensional to flat, and the gray background was replaced by fresh light blue, which was more concise and clear. In product design, Ma emphasizes user-centered, deeply studies user needs, and speculates on user habits in a self-righteous way.
Ali's WeChat official account design pays more attention to commercialization and practicality, and its design style is more stable and professional. Their logo design can often be well integrated into their commercial products and brand concepts, making logo not only a platform for information release, but also a disseminator of brand image.
Baidu's WeChat official account design pays more attention to information integration and search function, and its design style is more concise and clear. Their WeChat official account designs can often meet users' information retrieval needs, allowing users to easily obtain the information they need while using WeChat official account.