Just a few days before the release of OPPO K9, Reno6, the next-generation main model of OPPO, has released billboards and started to warm up.

Judging from the poster preview released by official website, this time OPPO focused on the graduation season, so it seems that this time OPPO targeted the graduating students. However, Science and Technology News Jun also had to spit out that the update rhythm of OPPOReno6 was too fast, only five months after the release of the previous generation Reno5.

Because the green factory OPPO has been spit out as a high price and low allocation. After OPPO split the flagship into Find flagship positioning and Reno's main audio-visual series, the Reno series was updated every six months. However, if you look at the comparison, you will find that the appearance of Reno series has basically not changed in recent generations, and it is basically based on the upgrade of CPU and camera. Even the 765G of the 4th to 5th generations has not changed, but the standard version of the 6th generation will probably use Tianji 900, while the Pro version will use Tianji 1200.

Cell phone slapping in the face has always been a cliche in the airplane circle. Before the flagship still focused on hardware configuration, the shapes of mobile phones were more or less similar, such as Samsung and Meizu. With the gradual development and maturity of hardware performance, each flagship accessory pile began to fill up, and each family began to pay attention to the difference of appearance, from Huawei's star ring to Xiaomi's big rear window. The mid-range machine market has become the battlefield of price competition and brand effect competition. In order to maintain the cost, the shape iteration gradually slows down.

Therefore, it can be seen that after the positioning of OPPOReno series has been lowered, in order to give Find series enough flagship discrimination, it has also made great choices in configuration. Screen, processor, and extremely fast iteration speed are undoubtedly simply filling and arranging more of their own models in the price range. You can refer to Redmi's recent trends, play the slogan of K40 Universe, and keep jumping back and forth at the price of more than 2,000 to 3,000.

According to the first quarter smartphone shipment share data of CINNO Research, OPPO has become the largest manufacturer in China. It is not difficult for us to understand why the Reno series is updated so quickly. Redmi's K40 and vivo are coming this year, and ZTE and LeTV have just announced their return to the mobile phone market, which means that the mid-range machine market is about to start a chaotic war. Because LeTV occupied the market with cost-effective mobile phones as early as a few years ago, it broke through the sales of10 million units in just one year.

What do you think of the appearance of OPPOReno6? Will the price be a surprise?