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BYD's new energy vehicle is so cost-effective, why can't it sell Tesla?
BYD's new energy vehicle is so cost-effective, why can't it sell Tesla? The long-life Model Y went straight down 14.8 1 10,000 yuan, and the sales volume directly exceeded 10w, which shows Tesla's position in everyone's mind.

BYD has a certain strength and good battery technology. Why can't it sell Tesla? First, it is difficult for BYD to enter the luxury car camp, which is related to brand building.

BYD started from electronics and set foot in cars from low-end products. After the acquisition of Qin Chuanfu, I was qualified to build a car, and then launched a high imitation Corolla ~ BYD F3, which became popular with high cost performance.

Second, people's consumption concept is constantly changing, which solves the pursuit of a higher level after food and clothing. When conditions are good, many things at home are eliminated. Why should we be wronged in consumption? Is it wrong to pursue a higher level of enjoyment in limited life? Therefore, in a society where automobiles are highly popular, some people pay more attention to the comfort, performance and added value of the brand and are more willing to pay for the brand.

Third, capacity constraints. As we all know, BYD started with batteries. The appearance of BYD really excites many consumers who support domestic cars. The use of blade battery improves the product strength, but the capacity of blade battery seems to be a bit backward, which will lead many car owners to choose Tesla's car.

Fourth, BYD lacks core competitiveness. BYD lost to Tesla because compared with Tesla, BYD has no real core competitiveness. In fact, many people don't know that there is not such a big gap between pure electric vehicles and unique traditional fuel vehicles "fleet". First of all, in the driving experience, the motor performance is stable, and the driving experience is the same and single, which cannot be distinguished. In terms of battery life, as an unbreakable battery bottleneck in the industry, the battery life is basically the same. When the homogenization of driving experience and endurance is serious, it also means that pure electric vehicle enterprises must have their own "unique skills", that is, core competitiveness.

If BYD wants to fully compete with Tesla, it will take some time to slowly penetrate. At least the car looks beautiful and original. Blade battery is also unique to BYD, at least the safety factor is much higher, and the probability of spontaneous combustion is greatly reduced.

That's all, I hope it will help your problem!