First of all, the grain Dojo sells a concept of "inheriting grain culture and serving healthy modern life". This is his slogan. In order to realize this slogan, although instant noodles are used, in the choice of bread, grains are used as raw materials. This virtually increases the cost.

What he preached was a concept of no frying, no preservatives and no pigments, so in order to promote it, he would also invest various costs.

Nowadays, consumers generally think that a penny is worth a penny, and an expensive thing is always more likely to use better raw materials than a cheap thing. More in line with the requirements of the current health concept.

Today's consumers like to be different, like innovation and like brand effect. Therefore, the price difference also shows the growth of consumers' consumption concept. Be able to distinguish others.

So even though his taste may not be the best in instant noodles, he can set the price beyond similar products because of the various selling points listed above.