Chinese name: Lexus
Lexus
Headquarters: Tokyo, Japan
Established: 1983
Company nature: luxury car production
Founder: Toyota Hideki
Main models: ES, RX, CT, ls, IS, GS, LX.
Company: Toyota Group
Main markets: North America, Asia Pacific and Europe.
Alliance brand: Acura, finidi, UK.
Lexus is a world-famous luxury car brand under Toyota Group of Japan. Founded in 1983, it took only ten years to surpass the sales of Mercedes-Benz and BMW in North America. Since 1999, it has been ranked first in luxury car sales in North America. Lexus (English: Lexus, Japanese: レクサス) is an independent premium automobile brand sold by Toyota Motor Corporation of Japan in North America, Europe, Asia, the Middle East, Latin America, Africa and Oceania. In 2005, Lexus entered the Japanese domestic market and became a luxury car brand with sales all over the world. Lexus initially took "passion for perfection" as its slogan in the United States, and later took "pursuit of perfection" as its marketing motto in countries and regions around the world. Until 20 13, its slogan was changed to "Amazing in Sports".