Connotation: Shandong has been outstanding since ancient times, with many scholars and writers. It has always been at the forefront of cultural positions and produced countless cultural celebrities. It is a veritable "cultural holy land". "Holiday Paradise" is a confidence of Shandong people in the development of their own tourism resources in recent years, which shows that today's tourism resources in Shandong are at a very high level in the whole country and even in the world, and it is worth visiting.

Significance: This propaganda positioning will have a positive impact on the domestic tourism market or the international market, and will further enhance the status of Shandong tourism in the international tourism market. (That's right)