On July 3 1 day, just after 9 o'clock in Beijing Union University, under the arrangement of the staff, the teams of various restaurants in KFC started a double-cycle competition. A team member said in an interview with reporters that this is his second time to participate in this competition. Last time, he and his team members successfully entered the league in Beijing, but because of the conflict with the study time, they finally gave up continuing the game. This year, they hope to have a bigger breakthrough.
It is understood that this year, there are more than 1600 teams participating in the KFC National Junior Basketball Championship Challenge in Beijing, and the number of participants has reached an unprecedented 9,600, which is the largest basketball event in Beijing at present. The finals will be held in Beijing at the end of September. By then, 30 champion teams and two wild card teams from all provinces, municipalities and autonomous regions will gather in Beijing and directly enter the semi-finals to compete for four tickets for the finals.
The event was co-sponsored by China Basketball Association and KFC, a subsidiary of China Yum! Brand. This year's competition adopts the new double round robin system, and the number of teams participating is twice that of last year. There are 262 participating cities in China,13,200 teams, and nearly 65,000 school-age teenagers participated. At the same time, this year's competition also has brand-new features different from previous years: in terms of venue arrangement, the biggest feature of this year's competition is to change the way of focusing on single venue competition last year, "going into the community to let more people participate in and experience sports enthusiasm".
According to Wen, one of the organizers of the event and deputy secretary-general of Beijing Basketball Association, the popularity of KFC's three-person basketball game comes from KFC's unique advantages. "Last year's competition was based on regions, but the biggest change this year was based on KFC stores. This will give full play to the advantages of KFC's wide range of stores, which is unmatched by other events. "
"Three-person basketball for teenagers as the medium, chinese basketball association and Yum! China has found a reasonable starting point in caring for the healthy growth of teenagers. KFC can enhance its popularity through this activity; Teenagers participating in the competition can better participate in basketball and cultivate healthy living habits through this competition; Moreover, we can also use this event to better promote basketball and lay a good foundation for the development of basketball in Beijing Province. It should be said that the KFC three-person basketball game is a multi-party win-win game. We are determined to hold this activity for a long time, getting better and better every year.