Explanation: There is no shortage of food and drink now, but everyone has a big problem and can't let it go. People from Chinese mainland to Taiwan Province Province are talking about the safety of food and drink. Otherwise, why should we bother to buy bottled water? ? Therefore, the selling point here is firstly to be assured, and secondly to be cool and refreshing in summer.

relevant information

Advertising is a tool and means of marketing, and the marketing function should be regarded as the intrinsic function of advertising. Marketing is inseparable from communication, and communication function is the most basic function of advertising. Advertising plays a role in promoting, persuading, enhancing and prompting through the dissemination of information.

Generally speaking, advertising language is a short slogan that is repeatedly used in advertisements for a long time in order to strengthen the impression of the target on the enterprise, product or service. It should be based on long-term sales interests to convey a long-term unchanging concept to consumers, so let's analyze the stylistic features of advertising language.