Yuyaotang has always taken professional rigor as its brand positioning and established the professional image of Chinese medicine products. After years of hard education and promotion, consumers' awareness of the efficacy of Cordyceps sinensis has been greatly improved, and they have spared no expense in clinical certification of proprietary Chinese medicines, which is rare in the industry. From 2009 to 20 1 1, Imperial Medicine Hall commissioned Nielsen, an international authoritative survey company, to conduct a sales survey, and confirmed that the sales volume of Cordyceps sinensis mycelium Cs-4 in Imperial Medicine Hall of Hong Kong wasNo. 1 for three consecutive years. On the other hand, the company's flagship product, Cordyceps mycelium Cs-4, has made great achievements in Wanning, the largest pharmaceutical chain in Hong Kong, and won the highest single-day sales record in Wanning.

Yuyaotang continued its previous brand promotion strategy, promoted brands and products through diversified channels, and invited brand spokespersons with different images (besides Miss Michelle who grew up with Yuyaotang, Michael Miu, a TVB artist, was invited to join the spokespersons of Yuyaotang to create a more perfect and balanced combination for brand promotion image). The slogan in its advertisement is "keep food every day, and the medicine box becomes jewelry." In addition, the Cordyceps products of the Royal Herbal Hall have also played a positive role in people's livelihood. Taking the Cordyceps mycelium Cs-4 cultivated in Yucaotang as an example, Yucaotang allows the public to enjoy high-quality Cordyceps substitutes at a "flat" price and improve the healthy living standards of consumers.

Royal Pharmacy also strengthens the professional image of the brand by cooperating with Baptist University to carry out clinical product certification and more A-mark certification.