Current location - Quotes Website - Collection of slogans - General methods of writing propaganda words
General methods of writing propaganda words
The general method of writing propaganda:

1, Band Float Law: The propagandist tells people that "everyone-at least all of us-is doing it". The propagandist uses this propaganda technique to try to convince people that all members of the People's League accept its plan, so everyone must follow everyone to "jump on the band float" and accept the propagandist's plan.

2. Brilliant generalization: also known as halo effect and halo effect, that is, linking something with beautiful words makes us agree or accept it without confirmation. Such as Roosevelt's "New Deal", product names and promotions in advertisements.

3. Transfer method: transfer the authority, influence and prestige of a respectable thing to another thing to make the latter more acceptable. The transfer method works through the contact process, such as "implicated appreciation". The purpose of a communicator is to connect an idea, product or cause with what people appreciate. For example, celebrity advertisements in business.

4. Testimony: Comment on an idea, project, product or person through some respectable or annoying people, and influence the public's attitude. Such as celebrity advertisements and political propaganda.

5. Common people law: refers to that a speaker calls himself and his ideas "people's" or "ordinary people's" to gain wider trust. For example, Clinton was portrayed as "just an ordinary person".

6. Deception and deception: refers to the selection and application of facts or fallacies, examples or distractions, as well as reasonable statements or unreasonable statements, in order to explain a certain point of view, project, person or product as well as possible. Like the Tokyo Bay incident.

Extended data:

Propaganda, as a systematic project, runs through a series of strategic, tactical and methodological problems in the propaganda process. Its strategy is formulated in two ways: psychological motivation persuasion and social and cultural persuasion. Psychological dynamic persuasion is to change people's psychology through publicity, leading to changes in their behavior;

Social and cultural persuasion is to establish new values by propagating the values that affect social culture, thus changing the behavior of society and individuals. The tactics in the propaganda process can be designed from the attitude of propagandists, the strength of propaganda content and the flexibility of propaganda form.

Proletarian propagandists also pay attention to the research of propaganda methods. Lenin once compared "indoctrination" and "agitation" as two different propaganda methods. Proletarian propaganda does not allow cheating, but repeatedly emphasizes the principles of scientificity, authenticity and reality.