Nike was the first sports brand to invest in Tmall. 20 12 started to operate the official store on tmall, and served users 24 hours a day, 365 days a year.

Tmall's position in Nike's financial report is also constantly improving, from initially promoting sales growth in China market to establishing online experience standards. As can be seen from Nike's official statement, Tmall's role in Nike is becoming more and more obvious, and the cooperation between the two sides is also escalating.