Cny promotion refers to the promotion of New Year promotion activities, that is, New Year promotion. CNY refers to the New Year in China, and CNY is the code name of RMB, which is based on the abbreviation of RMB in China. CN stands for China, and Y stands for Chinese phonetic elements. Marketing promotion refers to a business activity in which industrial and commercial organizations sell products to customers in various ways in order to stimulate customers' desire and behavior to buy and expand product sales in the marketing promotion transaction characterized by equivalent exchange. Marketing promotion can be divided into online marketing, offline promotion and integrated marketing according to the characteristics of enterprises and products and different marketing methods and tools. From the traditional TV newspaper media to the fan economy in the Internet era, the channels of marketing and promotion are more diversified. The core of marketing in the Internet era is to take users as the center and produce high-quality content. According to the content of marketing promotion, there are advertising marketing promotion and non-advertising marketing promotion. According to the time span of marketing promotion, it can be divided into regional promotion, aging promotion, lasting promotion and comprehensive promotion.