I don't know when the two cities, Chongqing and Chengdu, have been secretly fighting and killing each other, which seems to have been confirmed in the online world and offline "battlefield".

So close, it will definitely be compared, even in the seemingly least lethal industry of catering, this comparison still exists.

Chengdu catering "invaded" Chongqing

In a discussion, a friend asked Youpin a question: Did you find that Chongqing seems to be surrounded by Chengdu's catering brand packages? As if a word awakened the dreamer, Chongqing people were really surrounded by many food and beverage brands from Chengdu.

Youpin went to collect and verify it and made a general statistics. Baker, Leimen Lamian Noodles, roadside stall, San Gu maocai,, Gan, Chabaidao, etc. are all catering brands from Chengdu.

These catering brands cover different categories, such as grilled fish, skewers, maocai, milk tea, Lamian Noodles and so on. And it basically covers all diners.

Not only that, the development of these brand restaurants in Chongqing is also relatively good, and everyone's recognition is very high. Many stores are often full, and many people can be seen waiting in line.

Only "invade" Chongqing?

Based on this situation, there will be a feeling that Chengdu catering brands have invaded the mountain city. However, this is not the case.

Many of the brands listed above are developing all over the country, not just in Chengdu and Chongqing. It is precisely because the distance between Chengdu and Chongqing is close, and they are more common in catering tastes, so they have better conditions for development and expansion.

The Reverse Development of Chongqing

Chengdu's catering brands have entered Chongqing, and our catering brands in Chongqing have also gone out.

What is the most distinctive restaurant in Chongqing? There is no doubt that it is hot pot, so many hot pot brands in Chongqing have also gone to the whole country, and Chengdu is naturally one of the important markets.

Hot pot brands including Dezhuang and Chaotianmen have a place in Chengdu. The rural base, which is deeply loved by Chongqing people, has already opened a shop in Chengdu and quietly cultivated in the Chinese fast food market.

Compared with Chengdu's rich and diverse catering brands, Chongqing's brands going abroad are somewhat monotonous and have relatively insufficient influence.

Chongqing people's character

The reason for this situation may be related to Chongqing people's own personality and attitude towards catering.

Chongqing people are not good at or reject marketing, and believe that "the fragrance of wine is not afraid of the depth of the alley". As long as my things are good enough, there is no shortage of sales.

In Chongqing, you often meet such shops, which are hidden in alleys. Small area, bad environment and poor service attitude. But customers keep coming, and it is entirely by taste that they attract everyone.

Even if it is successfully operated on a large scale, it often only focuses on the local market in Chongqing, without too many expansion plans, and will not consider too much marketing and promotion investment.

Compared with catering brands from Chengdu, they put more energy into marketing and promotion, and carried out more publicity and packaging for their products.

Baker's slogan-don't eat hot pot, eat baker; Lamian Noodles Lamian Noodles's propaganda-ten years of cooking soup, soup is more expensive than noodles, these are outstanding performances of marketing.

Let's talk about grilled fish first. Its main product is grilled fish. Wanzhou grilled fish in Chongqing is very famous, but who can you think of when it comes to grilled fish brands in Chongqing? Maybe not.

But the baker from Chengdu has successfully bound the grilled fish with his own brand, so that when more people want to eat grilled fish, the first thing that comes to mind is it, which is the success of the brand effect.

Chongqing catering and Chengdu catering are two different business ideas, which is better?

For consumers, the first impression can attract their attention, and taste is the key to decide whether they can become repeat customers. Diners don't care where the restaurant brand comes from, we only care about whether it is delicious and whether the price is acceptable.