Website factor
1, make sure the website speed is ok. Generally, when a customer throws out his own demand point and Google helps him bring it to your website, he finds that the website information has been missing for a long time, and the customer will turn it off impatiently and without hesitation. In this way, Google's advertising expenses are wasted, but there is no telephone consultation. This is the poor effect.
2. The information content of the website is concise and clear, and the atmosphere is beautiful. Whether customers come to learn about products or buy products, as long as there is a certain catalogue label on the website, customers can easily find products, so that customers will remember the website and consult for purchase. If a customer enters your website and looks for it for a long time and fails to find what he needs or service, it is equivalent to the roast duck flying away, which is an unusual regret.
3. Professionals should be responsible. If there is no one to manage it, it is recommended not to hang up instant messaging, otherwise it will leave a bad impression on people. A person's emotional factors will lead him to make many important choices and lose a customer, which may lead to the situation that a single spark can start a prairie fire and destroy the credibility of the website.
4. Install statistical tools. Statistical tools are a very useful tool for everyone, which can be convenient for everyone, and at the same time, it can track the source of customers and understand the needs in time. This is the full use of technology and should be actively adopted.
Google account factor
1, the choice of advertising title and slogan. Google will set a quality score because its advertising model is more humane. Google's professional background management needs the background to help you complete it. Customers who know Google should pay attention to this. Only people who don't know Google will think their advertisements are good, but this is just their illusion. At present, it is said that there are only a handful of people in China who really understand Google's background thoroughly. Therefore, where everyone is missing, we must work hard to fill it.
2. Avoid malicious clicks. Google has done a good job in this regard. No matter how many times a day, the same ip only charges, even this time. For a customer's search, it may be an order from the customer. We will try our best to make every penny of our customers really invest in high-quality customers, so we will install an analysis tool of Google for our customers, often track advertising information for analysis, and even block some ip, so as to make Google's advertising effect better.
3. Service consciousness. In the final analysis, google promotion still needs to serve others, and we must do a good job in all aspects of service awareness plans.