After the explosion of Tai Er, it has been a hot topic of discussion and research in the industry, and various interpretations are also circulating in the market. However, the founder Guan rarely talks about Taier publicly. Rarely, because the model is still immature and needs to be verified.

They say they are determined to be the second most delicious fish with Chinese sauerkraut in the universe. Taier also claimed that our kimchi is better than fish. However, it makes sense.

In 35 days, the local cellar characteristics in Chongqing were restored, and natural good spring water was selected to make brine. This kind of sauerkraut tastes crisp and sour, and has a lactic acid taste.

The origin of Thiel's name

Recalling the process of building Taier, the founder Guan couldn't help feeling, "it's still quite interesting." Take the name "Tai Er" as an example. In the mouth of marketing experts, this brand name with a value of over 100 million yuan was originally created by Jiuge and was not recognized at first.

When he decided to cook pickled fish, in order to get a good name, Jiu Ge tried to write down one by one, and wrote nearly 50 names in his notebook. However, most of the names were rejected by him in the end, and several of them felt good, all of which were registered on the trademark network.

One day, JIU ge accidentally read the English words TOO, TOOTWO, TOOTWO. When he patted his thigh, his pronunciation was quite good.