Generally speaking, OPPO and vivo originated from the split of the original BBK Group and were called BBK system by the outside world. The original BBK Group was split into OPPO, vivo and BBK Education Electronics. After the split, the three companies do not hold shares in each other and operate independently, so they are called brother companies. OPPO and vivo are called blue-green brothers by the outside world. Shen Wei was in charge of BBK communication business, and later set up vivo mobile phone in 2009, and Chen Mingyong was in charge of audio-visual business. In 2004, oppo was established, and then one plus was established.

Tell me about his key figure, Duan Yongping.

Speaking of Duan Yongping, perhaps few people know who he is. However, when it comes to brands such as Little Overlord, BBK, vivo and OPPO, I'm afraid many people will be impressed, especially after 70 s and 80 s, they grew up under the slogan of "Little Overlord Learning Machine". Duan Yongping is the big boss behind these brands.

From the 1990s, Duan Yongping began his legendary life. First, college students enter the factory. Before taking over, bully was a small township enterprise. Three years later, the output value of this small factory has reached 654.38 billion yuan, and it was officially named Zhongshan Wang Ba Electronic Industry Company. After Duan achieved an output value of 654.38 billion yuan, the shareholders' business philosophy differed from Duan, and Duan broke up peacefully and went to Dongguan to set up. It is said that an agreement was signed before leaving, and the enterprise founded by Duan could not set foot in the industry where the bully was located for two years. Shareholders also gave Duan a Mercedes-Benz S as a gift. 1995 18 In September, he went to Dongguan to set up BBK Electronics Co., Ltd. Soon after the company was established, he divided the company into three parts according to its business. Part of it is educational electronic business, which is in the charge of Huang Yihe, mainly engaged in point reading machines and learning machines. One is the audio-visual business, which Chen Mingyong is responsible for, mainly engaged in VCD, DVD, MP3, Blu-ray DVD and so on. The other is the communication business, which is in the charge of Shen Wei, mainly engaged in cordless phones, BBK music mobile phones and so on.

At the beginning of 1999, Duan Yongping reformed BBK Company according to the changes of domestic and international competitive environment, and established these three businesses into three independent companies according to the relationship of people following the trend, independent equity and mutual independence. As independent legal persons, the three companies have nothing to do with each other. If there must be a relationship, some individual shareholders (Duan Yongping, Shen Wei, Huang Yihe, Chen Mingyong, etc. ) holds shares of three companies at the same time, of which Duan Yongping holds about 65,438+00% shares of three companies. In the initial period, for the rapid development of the three companies, they used the name of BBK and about 80% of BBK's original business channels.

In 200 1 year, with the help of Duan Yongping, three companies invested 30 million yuan to register OPPO. However, since Shen Wei and Huang Yihe had no intention of joining OPPO, Chen Mingyong directly bought out the rights of the OPPO brand. In 2002, Sony, Philips, Panasonic and other companies demanded that the DVD industry in China pay royalties. As a result, the new theme almost disappeared, and life in Chen Mingyong was very difficult. He decided to devote himself to OPPO (name: Guangdong Opal Electronic Industry Co., Ltd.). In 2003, in order to develop into the field of mobile communication, Chen Yongxin established Guangdong Opal Mobile Communication Co., Ltd., namely OPPO mobile phone. Soon after, BBK Audiovisual Company closed down and 200 or 300 employees joined Guangdong Opal Mobile Communication Co., Ltd., namely OPPO mobile phone.

Shen Wei is responsible for BBK communication technology, which is mainly engaged in communication business. It can be regarded as a direct unit of BBK Group, and most people still remember the "BBK" symbol of the functional machine era. 20 1 1 According to the development needs, BBK Communication Technology has launched a new trademark-"vivo" for its smart phone. After several years of development, BBK's logo was gradually removed consciously and became the current Vivo Mobile Communication Co., Ltd.

The full name of Yijia 1 is Shenzhen Wanpulasi Technology Co., Ltd. He is a wholly-owned subsidiary of OPPO (Guangdong Opal Electronic Industry Co., Ltd.) established on 20 13. OPPO (Guangdong Opal Mobile Communication Co., Ltd.) also owns an OPPO mobile phone, so Yijia 1 and OPPO are brothers. But for some unknown reason, in April of 20 14, Yijia changed the main body of the company and became an independent new company with no clear relationship with OPPO.

In the domestic mobile phone market, vivo and OPPO compete in a completely different way from other companies. After market segmentation and intensive cultivation experience, we have gained a firm foothold in domestic mobile phone stalls ranging from 2000 yuan to 3000 yuan respectively. As a Duan Yongping-based company, Yijia's development direction and competition mode are basically similar to those of vivo and OPPO. In addition to pursuing the ultimate, we will also look overseas. Therefore, one plus's overseas performance is much better than that of the same level company. Liu Zuohu, CEO of Yijia Technology, former deputy general manager of OPPO, and general manager of OPPO Blu-ray Division.

reference data

What is the relationship between BBK, OPPO and Vivo? Zhihu [citation time 20 18-5- 12]