The jingle "30% off for Leopard, 20% off for Tiger and 50% off for Cadillac" is widely circulated in China. Although there are exaggerated elements, these luxury brands are really strong in premiums and discounts. As a second-tier luxury brand, Cadillac's luxury connotation has been consumed almost. From CT6 to XT6, we are going further and further on the road of price war.
The guide price of Cadillac XT6 is 389.7-549.7 million. At present, the official discount has reached 60,000, and the entry-level model has dropped to 329,700. In addition, near the end of the year, the preferential margin of dealers in some regions is even greater. XT6 is almost a 300,000 SUV, which is the same level as Volkswagen Touran.
Although XT6 is not the flagship model, it is the brand value of Cadillac's existing models. In other words, Cadillac can justifiably give a big discount to the model one level lower than XT6, because the second-tier luxury brands can't afford all models, and there must be models that make money to support their families, but XT6 should be a "window dressing" model, which proves that Cadillac is still a luxury brand.
But the bottom line of Cadillac, a luxury brand, still failed to hold. Can you say that the car is not good? The exterior is recognizable, the interior is textured, the configuration is rich, and the space is sufficient. There are six editions. Not to mention being the best in its class, its strength is not inferior to that of BMW X3 and Mercedes-Benz GLC.
In the final analysis, the bad thing is brand influence. BBA has been talking about it in China for many years. It is really difficult for a brand that has been silent for many years to win the hearts of the people. It is also based on this brand image that XT6 has become synonymous with "Encore's Shell Changing" and "XT5 Plastic Surgery". At the same time, Cadillac, born in the United States, was originally a dwarf, and faced with the industrial torrent of Germany and the cleanliness of Japan, its advantages were insufficient. Besides BBA, there is at least one Lexus ahead.
All this should be considered at the level of car companies. If you don't pay attention to face when buying a car, you don't have to think too much about brand value. At this time, Cadillac XT6 is also a cost-effective model. After all, its strength is not weak, and there are many concessions. Saving tens of thousands of upgrades is still very fragrant. But back to reality, how many people buy cars not for face.