Oaks Air Conditioning responded: Just as the peak season of 6 18 air conditioning sales is approaching, Gree's use of defamation means is obviously unfair competition. The data shows that online sales of Oaks air conditioners increased by 56% in the first quarter, while Gree air conditioners decreased by 1 1.6% year-on-year. Gree has falsely reported the case to the public security organ and filed a lawsuit with the judicial organ.
Subsequently, Gree Group released the quality inspection report of Oaks for many times, but the chairman of Oaks Group responded through the official blog: Welcome to supervise and create a national brand quality reputation.
After research, we found that:
Oaks ranks first in retail volume, accounting for 26.02%, 28.57% and the average price is 2720.
Midea ranks second, with retail sales accounting for 23.37%, retail sales accounting for 22.49%, and the average price is 3 104.
Gree ranked third, with retail sales of 22. 12% and retail sales of 17%, with an average price of 3886.
From the ranking point of view, Oaks won, earning about 85.8 billion yuan in 20 18, becoming an industry giant. This success is actually related to the sales model of Oaks, which is different from the traditional air conditioning sales model. Oaks mainly takes the e-commerce model and online shopping channels. Among them, 80% of the income in 20 18 came from online sales.