In international marketing, when determining the color of product packaging, we must pay attention to whether it represents bad meaning in the target market countries and whether it conforms to the aesthetic concept of local consumers. In addition, when designing products, we should also pay attention to whether it adapts to the values of local consumers, otherwise it may cause unsalable products.
For example, in some developed countries, people are nervous at work and have a fast pace of life, so instant coffee, fast food, one-minute meal and other convenience foods are very popular, but in some countries with underdeveloped economy and less attention to time, such as some Latin American countries, convenience foods are not popular. Housewives there would rather buy coffee beans than instant coffee, because in their eyes, buying instant coffee is a sign of laziness.
Extended data
The quality and perfection of material culture directly affect the way and scale of international marketing, such as transportation, energy, media including advertising promotion strategy, commercial facilities including distribution channels, etc. When grasping the material culture of the host country, international marketers should pay attention to the fact that the different material and cultural levels of different countries directly affect the buyers' requirements for the quality, variety, use characteristics and production and sales methods of the required products.
Culture is not static, but changes with the change of society. In the process of cultural change, it is always a phenomenon of cultural reference and cultural integration. Generally speaking, cultural changes always change in the direction of social development. Cultural change sometimes brings opportunities for enterprises to engage in international marketing, but sometimes it also poses a threat to international marketing.
Baidu Encyclopedia-International Marketing Environment
Baidu encyclopedia-cultural adaptation