The reason why Baicao No.1 hawthorn vinegar stopped selling was that it was not successful. According to relevant sources, Bobby Chen, the No.1 boss of the enterprise "high flyers" Tiandi, once "patted his head" to make a decision. He introduced a "indigestion" drink-Baicao No.1, and its birth was destined to be a "walk-on". He organized nutrition experts to research and develop a healthy vinegar beverage with high-quality Shanxi mature vinegar, honey and nutritional vitamin BT-L- carnitine as the main raw materials. However, the positioning of Baicao No.1 is very embarrassing. "If you are not angry, drink Baicao No.1." However, Baicao No.1 and Tiandi No.1 give consumers the impression that "all roads lead to the same goal", and they are both soft drinks to relieve boredom and help digestion after meals. The failure of Baicao No.1 is closely related to its own product positioning.