Root cause: super story power
Variety shows in each country have their own characteristics:
Korean variety show: strong story
European variety show: strong sense of ceremony
American variety shows: a strong sense of suspense
Japanese variety show: strong creativity
How did Sister Ride the Wind and Waves learn Korean variety to tell this good story?
(1) forced recording: intensify shooting and increase the number of cameras.
(2) Strong organization: Take enough pictures to make enough space for them.
(3) Strong control: a set of operation techniques to ensure the efficient cooperation of all personnel in each aircraft position.
(4) Upward values: positive energy+humanistic care+audience affinity.
In our situation, how to impress customers?
The story is well told, and the goods are sold old.
(1) Provide short and powerful story materials+golden sentences, training+drills.
(2) The property consultant is not the only one selling the house, and all the staff cooperate efficiently.
Security service+concierge service+water bar service+dream planning+property consultant delivery. ......
(3) Property consultants contribute more materials to the project, which are refined by the sales manager for training and promotion.
My own experience of watching this program:
Some are old, some are accomplished, some are unwilling, and some are unwilling to let go, so I admire these sisters who can afford to let go.
The program group really did it. Through the strong recording, organization and control of this series of operations, the story that can arouse the hearts of many women is described with positive lens language. Finally, it seems to tell us that "30 is our golden age". Let ten thousand 30+ ordinary women in Qian Qian see hope, and I can live like this at the age of 30!
Ps: I especially admire Daniel who spent half a second to see through the essence of things. When I was watching the excitement, the bosses had already seen through the business logic behind it. There is still a long way to go in Xiu Yuan, and I will go up and down!
2, system dynamics: repeated training, forced memory+brainwashing;
We have always emphasized long-termism.
Training is a long-term job, especially for a new team.
Constantly output our opinions+training+drills+practice tests.
A well-trained army must be honed overnight.
Or Cheng Ge always mentioned:
Bruce Lee said, I am not afraid of people who have practiced ten thousand kinds of leg skills, but I am afraid of people who have practiced one kind of leg skills ten thousand times.
New team, keep training!
Liu Run talked about "system dynamics" before.
Build a model for everyone to act in the direction of power.
In the program, tranquility has a special personality and does not wear group clothes.
Finally, because I want to maintain the image of the team, I volunteered to change clothes.
In training, we should also pay attention to strengthening the sense of team honor:
Everyone can master it in a short time, which will soon inspire the backward people.
3, "Confessions of an Advertiser" excerpt:
(1) If you often hire people weaker than you, we will become a dwarf company in the future. On the contrary, if you hire someone better than you every time, we will definitely become a giant company in the future.
(2) Brand refers to personality, image, penetration and the essence of people's consumption brand. Every advertisement is a long-term investment to build brand personality.
(3) Discount promotion cannot build an indestructible image, but only an indestructible image can make your brand a part of people's lives.
(4)? The main responsibility of senior leaders is to create an atmosphere in which creative talents can be used.
(5) Being alive means being happy. You know, once a person dies, he can never seek happiness again.
(6) It is very important to admit mistakes, and we should admit them before being accused.
Consumers are not imbeciles, they are your wife and daughter. If you think that a simple advertisement and a few boring adjectives can induce them to buy your things, then you underestimate their intelligence, and they need you to provide them with all the information.