In this way, Nanda Continental Ice Company not only sells ice cubes, but also starts to sell milk and eggs, creating new business areas and profit growth points, and is known as the bud of American convenience stores. Originally, this store was called "Totem Store", and the totem pole placed next to the store became the symbol of convenience store. Since the store is open from 7: 00 a.m. to 0: 00 p.m., 1 1946, Southern Continental Company officially renamed the totem store as 7-Eleven, which really kicked off the convenience store era. At present, 7-Eleven stores cover 18 countries and regions around the world.
This enterprise brand ranks 1 16 in the top 500 world brands compiled by the World Brand Lab in 2006. [Edit this paragraph] Basic information company type Japan 7&; 1 1 indirect subsidiary of the holding company
Founded in 1927 (Oak Rock, Texas, USA)
Headquarters date: No.8-8, Fan Er Town, Chiyoda District, Tokyo, Japan102-8452; USA: 27 1 1 North haskell, Dallas, Texas, 75204, USA.
Important people Suzuki Wenmin (Chairman), Joseph M. De Pinto (Chairman/CEO) and Masao Asakura (Chief Operating Officer, Executive Vice President).
Slogan Oh, thanks to 7- 1 1 convenience store.
Industry convenience store
Product slurpee, weight cup.
The annual turnover is $882 million (2003)
Number of employees 3 1 500(2004)
Parent company 7&; 1. Holding (セブン & Limited by Share Ltd; アイ? 9? 9 ホールディグス) [Edit this paragraph] Japan 7- 1 1 Japan 7-1is a chain convenience store group with the most advanced logistics system in Japan. 7- 1 1 was originally a well-known convenience store group in the United States, and was later introduced by Ito Yokado, a large Japanese retailer. Japanese 7- 1 1 1973 set up a subsidiary, which was later represented by Taiwan Province Uni-President Group in Hongkong, Taiwan Province and Chinese mainland.
Japan's 7- 1 1 manages individual stores in a unified mode of 7- 1 1. Self-operated small retail businesses, such as small grocery stores or small hotels, are transformed into 7- 1 1 stores according to the guiding principles of Japan, and Japan 7- 1 1 provides unique standardization accordingly. As a new retailer, 7- 1 1 chain stores are especially popular with the younger generation, so they are expanding rapidly. Now there are more than 4,000 7- 1 1 stores in Japan.
Convenience stores rely on frequent purchases in small batches, and it is possible to develop chain convenience stores only by using advanced logistics systems, because it enables frequent purchases in small batches to be realized.
The typical 7- 1 1 convenience store is very small, with an average floor space of only about 100 square meter, but it is such a store that provides more than 3,000 kinds of daily necessities. Although convenience stores supply a wide variety of goods, they usually have no place to store them. In order to increase the sales of goods, the sales place should be as large as possible in principle. In this way, all goods must be replenished in time through the distribution center. If consumers can't buy goods while visiting the store, then the store will lose a sales opportunity and damage the image of the convenience store. All retail enterprises believe that this must be avoided first.
JIT system is not entirely about delivery time, it also includes the technology of receiving order information from various stores through information network in the fastest way, and the technology of collecting goods most efficiently according to each specific order. Depends on a very advanced logistics system.
Efficient supply of goods for each store is an important responsibility of the distribution link. First of all, we should buy all kinds of goods from wholesalers or directly from manufacturers, and then distribute them to various stores according to demand. Distribution center plays a bridge role in it.
In order to ensure the efficient supply of goods, Japan 7- 1 1 had to rationalize the old distribution channels. Many Japanese wholesalers are used to positioning themselves as professional agents of a specific manufacturer and are only allowed to deal in the products of one manufacturer. Under this system, retailers must deal with many different wholesalers if they want to operate a series of goods. Every wholesaler has to deliver goods to retailers by truck alone, which is extremely inefficient and the delivery time is uncertain, but people often ignore the inefficiency of the distribution system.
Japan 7- 1 1 reformed its distribution channels. Under the new distribution system, an entrusted wholesaler is designated to be responsible for several sales activities and authorized to deal in products of different manufacturers. In addition, 7- 1 1 can develop efficient distribution channels and establish contact with all stores by signing sales agreements with wholesalers and manufacturers.
Wholesalers are managers of distribution centers and deliver goods to stores in convenience stores. However, Japanese 7- 1 1 did not invest in the distribution center itself, although they became the core of the distribution channel. Wholesalers raise funds to build a distribution center, and then manage it under the guidance of 7- 1 1 in Japan. Through this agreement, Japan 7- 1 1 can establish an efficient distribution system for its stores without any heavy investment burden. In order to cooperate with Japan's 7- 1 1, many wholesalers are also willing to make necessary investments in distribution centers; In return, wholesalers can enter a broad market.
Japan 7- 1 1 reorganized wholesalers and retailers and changed the original distribution channels. Therefore, with the advanced logistics system, all kinds of goods are properly stored, properly kept and effectively distributed to all chain stores.
The decline in the number of trucks delivering goods to convenience stores can reflect the advanced degree of logistics system. Ten years ago, there were 70 trucks delivering goods to convenience stores every day, but now there are only about 12 trucks. Obviously, this comes from the efficient operation and management of the new distribution center. [Edit this paragraph] represents goods. At present, 7-Eleven has several products sold all over the world, including:
Weight cup (big mouth). The mainland and Hong Kong are called free fall. It was popular in Taiwan Province Province for a while, but now it is sold in only a few stores. Divide into large, medium and small cups.
Take a big bite.
Take-out coffee (slightly different from Hiti Coffee, a city cafe in Taiwan Province Province)
Slurpee: A carbonated drink frozen into smoothies, sold exclusively by 7-Eleven. Because of its high quality and low price, slurpee has become a summer resort for people.
International Union of Manufacturers and Sellers
Since 7-Eleven has stores in many countries, it can reduce the cost of purchasing goods and create distinctive goods through international purchasing or introducing manufacturers to each other. For example, Uni-President Supermarket in Taiwan Province Province introduced dried mangoes from the Philippines through the introduction of 7-Eleven from the Philippines, and Hong Kong also introduced them one after another. Shopping bags provided by 7-Eleven stores are also bought by many countries in this way to reduce costs.
Non-cash payment mechanism
Due to the popularity of 7-Eleven, different non-cash payment mechanisms have been developed in different places. Stored value cards are combined with transportation tickets and issued separately:
Hong Kong: Octopus card, which is popular in Hong Kong, can be spent at 7-Eleven.
Macau: Macau 7- 1 1 can be paid by Macau Express.
Taiwan Province Province: Uni-President Supermarket has developed its own iCash card (a prepaid stored value card) because smart card payment for non-transportation purposes has not been opened in various places, but it should be noted that iCash cannot be used interactively with Starbucks accompanying cards of the same group; In addition, United Supermarket also sells its own gift certificates, which can be used in most stores of United Supermarket. At present, VISA Wave of China Trust has also been launched.
Guangzhou: You can use Yangchengtong for consumption.
Shenzhen: You can use shenzhen tong card.
Japan: nanaco is a prepaid electronic wallet, which was released in 2007.
Beijing: Some 7- 1 1 can be paid by the municipal bus card, and the government plans to promote this payment method in all 7- 1 1 in Beijing. [Edit this paragraph] Uni-President Group and 7- 1 1 From April 1978, Uni-President enterprises raised1900,000 yuan to set up Uni-President Supermarket Co., Ltd., which was introduced in June/979.
7-ELEVEN, in May of the same year, the whole province opened simultaneously 14 "unified supermarkets". Even in the face of the loss dilemma for six consecutive years, Uni-President Supermarket, with the full support of its parent company Uni-President Enterprise, after a period of hard work and exploration, integrated the experience and experience of Chinese and Western merchants, gradually emerged in the domestic channel competition, and finally won the first position in the retail industry in Taiwan Province Province, opening the golden age of convenience stores in Taiwan Province Province!
On April 20th, 2000, witnessed by the national media, Mr Jim Keyes, President of 7-ELEVEN, also formally signed a permanent authorization contract with President Gao Qingyuan. This unusual signing ceremony in the world represents the complete trust of the United States in 7- ELEVEN, the recognition of 7- ELEVEN's business strength, and the additional guarantee for 7-Eleven's sustainable operation in Taiwan Province Province.
7- 1 1 day
The annual July 1 1 is "7- 1 1 day". It is believed that this tradition was created by 7-Eleven in Taiwan Province Province. The earliest purpose is to hope that logistics units will not forget the hard work of first-line stores. Therefore, this day is chosen every year, and all employees of 7-Eleven Logistics Unit in Taiwan Province Province, including all senior executives, will go to the store to work for one day. Later, other countries followed suit, but for different purposes. In the United States, 7- 1 1 Day is defined as a celebration. Every year, 7- 1 1 all over the United States will provide free slurpee on this day. In Japan, 7- 1 1 day has two days, except July 1 1. On this day, all Japanese 7-Eleven will clean the lanes around the shops, which is currently listed as one of the work items of 7- 1 1 Day in Taiwan Province Province. [Edit this paragraph] 7- 1 1 In Chinese mainland, as early as 1992, Milk International Co., Ltd., a subsidiary of Hong Kong Jardine Matheson Group, was authorized by the American Southern Company and began to open 7-1convenience store in Shenzhen; /kloc-0 opened 7- 1 1 convenience store in Guangzhou in 1995. However, 7- 1 1 convenience stores did not develop rapidly in Guangdong because of the restrictions on foreign businessmen engaging in commercial retail by franchising at that time. In 200 1 year, Milk International Co., Ltd. and Guangdong Xinjie Commercial Development established a joint venture company-Guangdong Yi Sai Convenience Store Co., Ltd., which took the lead in obtaining the Approval Certificate of China People and Overseas Chinese from Taiwan, Hong Kong and Macao issued by the Ministry of Foreign Trade and Economic Cooperation and was allowed to open 300 stores in Guangdong. In August 2002, 7- 1 1 convenience stores reached 100 in South China. In September, 2007, Yi Sai announced that the number of 7- 1 1 convenience stores invested by the company in South China has reached more than 430, basically reaching the breakeven point.
At the end of 2005, 7-Eleven Japan Company, Beijing Wangfujing Co., Ltd. and China Sugar & Liquor Group held 65%, 25% and 65,438+00% respectively. 7-Eleven (Beijing) Co., Ltd. obtained the first approval for foreign investment to carry out franchise business in Beijing with a registered capital of 35 million US dollars, and was responsible for 7-1kloc.
On April 29th, 2009, Taiwan Province Uni-President Enterprise Group obtained the franchise authorization of 7- 1 1 in Shanghai. The next day, four 7-Eleven convenience stores in Shanghai opened their doors as quickly as possible. Uni-President enterprises in Taiwan Province Province, which enjoyed the right of permanent management in Taiwan Province Province for 7- 1 1, finally realized their desire to land in Shanghai in 10. Previously, Zheng Da of Thailand, Lotte of Korea and Ito Yanghuatang Group of Japan all intended to get their hands on the management right of Shanghai 7- 1 1, which made it difficult to determine the management right of Shanghai for many years. During this period, Gao Qingyuan, chairman of Uni-President Group, and Xie Guomin, boss of Zheng Da Group, visited the United States many times. Uni-President Group, which has obtained the right to operate 7-Eleven in Shanghai, invested 654.38 billion yuan to establish Uni-President Supermarket (Shanghai) Convenience Co., Ltd., with Lin Cangsheng, president of Uni-President Enterprise Group, as the chairman.
Unifying the operation of 7- 1 1 in Shanghai indicates that the three most powerful retail capitals behind 7- 1 1 also achieved a soft landing in Guangdong, Beijing and Shanghai in 10. Although some of these capitals are still working quietly, and their convenience stores are still trying to squeeze into the streets, it is undeniable that the convenience store market in China is entering a historical turning point [1].
As of August 2009, the number of 7- 1 1 chain stores in China has exceeded 590, including 75 in Beijing and 5 12 in Guangzhou.
In 2009, Taiwan Province Province officially invited the super-popular idol Wu Kequn and the sweet queen Cyndi Wang to speak for the breakfast series, and the brand prospect was bright. [Edit this paragraph] 7- 1 1 Guandong Cook will be renamed Haodun Unified Supermarket. Four stores in Shanghai 7-ELEVEN will be opened simultaneously and positioned as "new lifestyle experience stores", emphasizing that each store has a chef and an assistant chef to cook and cook on the spot. It is estimated that the proportion of fresh food in the whole store's revenue will be as high as 40%, much higher than that of 7-ELEVEN in Taiwan Province Province 15%.
Unify supermarkets, integrate group resources to maximize benefits, and reduce procurement costs through group procurement, including tea drinks and snacks, which are directly imported from Taiwan Province Province, but the price is the same as that of 7-ELEVEN in Taiwan Province Province; Shanghai 7-ELEVEN and Shanghai Starbucks adopt * * * logistics warehousing. In the future, all channels of the Group will negotiate with * * * about entering the store to reduce the rental cost.
Huang, general manager of Shanghai Uni-President Supermarket, said that Shanghai 7-ELEVEN will combine the advantages of Japanese 7-ELEVEN, Beijing 7-ELEVEN and Taiwan Province 7-ELEVEN. In addition to setting up a fast food island and cooking hot food on the spot, the store will also introduce a freshly brewed coffee shop and a hot soymilk machine, and Guandong cooking will also be renamed as "Haodun", which is five or six times more delicious than Taiwan Province Guandong cooking.