Over the years, Fiona Fang Garden has continuously introduced overseas technology and design, and improved it, striving for perfection and providing the best for domestic and foreign consumers. In 2005, the company cooperated with Luff, the first brand of bedding in Germany, in technology and market. In 2008, Yuan Fiona Fang became the first enterprise in China to introduce the cutting-edge technology of Outlast Technologies, which was listed in the "Aerospace Hall of Fame" by the American Aerospace Foundation and applied to improve sleep quality; In 2009, Fiona Fang and Magniflex, the first Italian furniture brand, cooperated closely in the fields of collective design, core technology and application of ecological raw materials, reaching world-class standards. The soft bed series products are developed, designed and manufactured by the chief designer of Italy Magniflex Group, and high-quality bedding products are made with international advanced design concepts.
As the leading brand of China soft bed industry, Yuan Fiona Fang successfully entered the Shanghai World Expo on 20 10, and released a high-tech Expo concept bed integrating TV, movies, music, massage, wireless Internet access, personalized design and other entertainment functions, showing China's scientific and technological innovation to people all over the world. As a representative of national manufacturing brands, Fiona Fang has been committed to promoting healthy sleep culture for 25 years, providing high-quality and efficient sleep for millions of people in China. Yuan Fiona Fang has been in a leading position in the domestic bedding industry for a long time, and is highly respected by the industry in terms of product quality, brand reputation and channel marketing, and has formed a good reputation and loyalty among consumers.
Elegant taste comes from "original design"
Yuan Fiona Fang is recognized by the soft bed industry as one of the few enterprises that insist on original design and take the route of independent innovation. "Design-oriented, people-oriented, create a healthy sleep culture and lead the domestic bedding consumption trend" is the product development goal and slogan put forward by Yuan Fiona Fang in his early days, and has been promoted to the height of building the core competitiveness of enterprises. To this end, Yuanfangyuan established a design company, recruited excellent designers from China and Italy, established a team of nearly 100 designers, and invested huge R&D funds in the development of bedding, so that Yuanfang Fiona Fang has always maintained a strong product competitiveness.
The design pursuit of Fiona Fang Garden has always been to consciously solve the growth path of local enterprise brands and value chains, and strive to create a "Made in China" value chain. Starting from China's highly dispersed and low-level bedding industry, we should get rid of the temptation of "low-end" and "copy" from the beginning, return to the source of consumption, pursue original design, and integrate the modern western bedding style with the essence of China traditional sleep culture. Therefore, Yuan Fiona Fang's products are rich in profound cultural connotations and distinctive characteristics of the times, guiding people's consumption concepts and fashion trends.
Relying on the "leading design", 20 10 Fiona Fang became the only soft bed brand in Shanghai World Expo. Relying on the leading design, Yuan Fiona Fang products have won many gold medals in product design at home and abroad; Relying on the leading design, the garden has maintained a steady growth in the case of the overall home furnishing industry recession; Relying on the leading design, Fiona Fang has cultivated a large number of loyal consumer groups and provided healthy sleep services for tens of millions of consumers.
Excellent quality comes from "Excellence"
More than 20 years of professional experience, excellent manufacturing system and strict quality assurance system, the latest application of many scientific and technological achievements such as medicine, ergonomics, materials mechanics, aesthetics, psychology, textile printing and dyeing technology, and the continuous search and exploration of the latest design and technology in the international field, and then from every detail into the product design and quality management of Fiona Fang, thus creating the excellent quality of Fiona Fang products. Round Fiona Fang has a large number of high-level designers, craftsmen, proofing technicians, senior technical workers and excellent management talents, has created a number of product processing technologies, introduced advanced technologies from Germany and Italy, followed strict technical spirit, adapted to the requirements of multi-variety production and high quality, and always maintained a leading position in the market competition. The pure cotton fabric treated with moisture-proof, mite-proof and allergy-proof is delicate and soft in contact with the skin, and it is environmentally friendly and healthy to use; According to ergonomics, the curved design of the bedside can better relax and support the back; The beech bar skeleton hot-pressed at high temperature has good load-bearing performance, no noise and good elasticity, and will never be deformed and broken after long-term use; Hardware highlights the details of quality, and Fiona Fang's pursuit of details is almost harsh. A small screw will also be made by Round Fiona Fang, so Round Fiona Fang has its own hardware factory in order to supervise every working procedure and adhere to the quality concept of "never let a defective product leave the workshop" and "zero defect".
In order to ensure the leading position of product quality, Fiona Fang has established a perfect ISO900 1 quality assurance system and adhered to the principle of "operating with standard procedures and speaking with correct data". Fiona Fang's product evaluation standards are set higher than "customer expectations" and "industry standards", and the enterprise's implementation standards all meet or even exceed the requirements of national standards or industry standards, so that the product quality level is ahead of domestic counterparts. The products of Yuan Fiona Fang successfully passed the supervision and spot check of technical supervision departments at all levels, and passed the certification of CQC quality and environmental protection products, China environmental label products (ten ring) and ISO 9001-2008.
Leading the market comes from "brand marketing"
The market advantage of products must be supported by a strong marketing system. Since 1985, Yuan Fiona Fang has made clear its business philosophy of building a large Fiona Fang market with its advanced brand awareness. Therefore, Yuan Fiona Fang has made great efforts to build a marketing team from the aspects of management, technology, mechanism and service. Through a series of strategies and means, Yuan Fiona Fang's competitive advantages in brand, service and promotion have been shaped and continuously expanded, and a solid, extensive and efficient marketing guarantee chain and market reaction chain have been built, which has eliminated obstacles, reduced risks and consolidated the long-term and reliable win-win partnership between Yuan Fiona Fang and franchisees.
In China, Yuan Fiona Fang has carried out strategic cooperation with more than a dozen large chain furniture stores such as Red Star Macalline, Yuexing, Easyhome and Jisheng Weibang. There are nearly 500 specialty stores nationwide, and the sales network covers first-and second-tier cities nationwide. Yuan Fiona Fang is the first soft bed brand with a flagship store of over 400 square meters and the highest output in a single store. Foreign exports cover more than 40 countries and regions, forming a multi-level and all-round strategic market system of Yuan Fiona Fang, which has become a strong support for the brand development and construction of Yuan Fiona Fang. The manufacturing industry and commerce of Square Garden have established strong comprehensive competitiveness at home and abroad. Over the past 25 years, Yuan Fiona Fang has been operating in good faith, establishing and guarding the brand reputation of Yuan Fiona Fang in the hearts of consumers. The service system of Fiona Fang Garden has moved from regional to national and even international. With high value-added brand and all-round humanized service, Yuanfangyuan has not only become a provider of bedding, but also a thoughtful and meticulous service provider.
Efficient management originates from "advanced culture"
The distinctive culture of Fiona Fang has formed a good enterprise operation mechanism and created an excellent platform for enterprise development. Yuan Fangyuan adheres to the core concept of "science and technology first, people-oriented, creating a healthy sleep culture", which enables Yuan Fangyuan to form a set of management knowledge, constantly improve and perfect the management system, and lead the industry in terms of system. Always adhere to the customer service concept of "perfection to beauty, enthusiasm and thoughtfulness" and provide customers with the most enthusiastic and thoughtful service at the first time; * * * The same culture and consistent pursuit make Fiona Fang a platform for employees to work together, build a team full of vitality and fighting capacity, and lay a solid foundation for the development and growth of Fiona Fang.
Evergreen for 25 years is a milestone of Fiona Fang gardens and the starting point of a new journey. In the future, Fiona Fang Gardens will continue to adhere to the healthy and scientific development policy, and form an industrial pattern of industrial diversification, large-scale development, professional management, regional management and differentiated management. Create the core competitive advantage of the enterprise, allocate resources effectively in the global scope, further improve the organizational structure and management mode of the enterprise with the overall value as the goal, hold high the national flag, and strive to become the most valuable bedding brand in the world.