Some established large airlines have decided to increase their regular aviation services, such as low price, concise and low cost services. Delta Air Lines later announced that it could operate low-cost short-haul routes at 1995. Through the concessions made by the captain's union, including lower fees, longer flight hours and more effective work regulations, the airline's goal is to reduce the average attendance mileage to compete with Southwest Airlines.

Established airlines and Southwest Airlines have started showdown after showdown, and Southwest Airlines is also facing mixed success. When Continental Airlines can't finance half-price tickets for longer to gain a foothold in the market, it has to give up its Jianxing entrance in the mainland. In order to fight against Continental Airlines, Southwest Airlines has been cutting prices until the ticket price is only worth the advertising fee, that is, "there are only planes left". This new slogan of "low-cost airlines" undoubtedly shows that Southwest Airlines knows that passengers want low-cost air tickets.

Some major airlines are not blindly pursuing low-cost strategies. Alaska Airlines entered the market by reducing costs while maintaining diversified services. The market competition of Alaska Airlines is mainly aimed at value-oriented customers, and the slogan adopted is "You will get more at the same price".

I translated for half an hour by myself, not by machine. Some machines don't translate smoothly.