1. The design of the core graphics of the Beijing Winter Olympics shows China's traditional thought of "Taoism is natural, man and nature are integrated", which combines the mountain shape of the Beijing-Zhangjia competition area, the shape of the Great Wall and the green landscape of "thousands of miles of rivers and mountains", and skillfully combines traditional aesthetics with ice and snow sports with the charm of China ink painting, the thickness of lines and the alternation of reality and reality.

2. The calm ink color and dancing glow red show the efforts and enthusiasm of the staff, the neutral Great Wall gray shows the objectivity and justice of the technical officials, the bright sky blue shows the youthful vitality of the volunteers, and the pure white symbolizes the harmonious color of "Snow Harvest". Through these colors, the magnificent scenes of the Winter Olympics and the rhythm of winter sports are vividly on the paper.

3. While the appearance is beautiful, the standard of light, warm and comfortable uniform equipment has not changed. From Beijing Summer Olympic Games to Beijing Winter Olympic Games, Olympic uniforms have the same design principles, but necessary changes have been made according to the characteristics of winter events. For example, the "Great Wall Grey" was used in the uniform equipment of the Beijing Olympic Games, which is also a manifestation of inheritance.

The traditional culture spread by Beijing Winter Olympics has attracted worldwide attention. In addition to the striking "countdown to the 24 solar terms" at the opening ceremony, quadrangle culture is also quietly exerting its strength.

5. Edelweiss is designed by Jilin Art Institute, and its appearance is Chinese knot with China characteristics and China red lantern, which is the artistic creation of China traditional culture. Snow, symbolizing whiteness and beauty, is the characteristic of ice and snow sports. Tolerance means tolerance, tolerance and mutual learning.