After splitting from the original large industrial group and becoming a separate medical and health group, "de-industrialization" and "becoming a technology company" have become visible trends.
"We are a technology company" is not just a slogan. With the rapid development of technology, on the one hand, it is the digitalization of products and the assistance of artificial intelligence, on the other hand, it is to open up the upstream and downstream, from single product sales to overall solution providers.
Although there are many similarities, GPS (abbreviation of GE, Philips and Siemens Medical), the three giants of global medical devices, has also chosen different emphases and implementation paths.
In the middle of 20 18, GE medical announced its independence from GE group. About half a year later, the biopharmaceutical department was stripped off, and the future focus of GE Medical will be digital medical applications and solutions. Philips listed digital innovation and artificial intelligence as its corporate strategy five years ago, and built its own ecological platform, acquired start-ups and joined ecological partners. Siemens Medical hopes to establish its own digital medical version of the "application store".
Imaging is the biggest advantage of ge Medical. As the largest medical equipment manufacturer in China market, ge Healthcare leads the world in installed capacity of imaging equipment, which also brings it a huge amount of data, which is also a big foundation for GE Healthcare to establish its advantages.
In CMEF, Arterys, an innovative company of Agger Medical and AI, launched Cardio MR AI assisted by artificial intelligence and cloud ECG AI prediction and analysis system based on ECG data platform. A new generation of omni-directional CT equipment based on vector technology, vector CT, etc.
The digitalization of products is only the starting point. On this basis, GE Medical began to build an overall product plan around the hospital. In addition to providing equipment products, AI is also used to assist in diagnosis and product operation and maintenance capabilities, and it also helps hospitals build capacity in terms of resources and manpower. For example, the newly released upgraded version of APM Asset Cloud Manager has added functional modules such as radiology command center scheme and equipment dispatching center scheme, which can improve the effectiveness and rationality of radiology resource utilization, intelligently match the equipment requirements of clinical departments, realize more optimized process operation, more refined performance management and more intelligent decision analysis of hospital equipment, further improve the utilization rate and operational efficiency of hospital assets, and reduce repeated procurement waste, thus improving the comprehensive management level and medical service efficiency of hospitals and helping the construction of smart hospitals.
"Assets" series represented by cloud assets and "Cloud" series represented by cloud images and cloud ECG are two digital products and application series produced by GE Medical in China, which are two main directions of digitalization. Because of the encirclement of hospitals, GE Medical also attaches great importance to the two potential increments of primary medical care and non-public medical care.
As Chen, vice president of GE Medical China, introduced earlier, in the field of digital medical care, GE Medical is closely focusing on three major areas: asset operation management, patient clinical diagnosis and hospital capacity building, and combining the advanced analysis of clinical medicine, machines and big data to help hospitals and doctors achieve better clinical and operational decisions, promote the sinking of high-quality medical resources, improve the diagnosis and treatment ability and service quality of grassroots doctors, and promote the construction of medical associations and the landing of graded diagnosis and treatment.
Data+full industrial chain coverage+localization under global operation will be the future advantage of ge Medical, and the business development strategy around "three markets and four pillars" of high-end, grassroots and non-public medical care will continue.
Also emphasizing the overall solution, Philips' thinking is more about the overall solution of the disease. Including medical treatment, interconnected care before and after diagnosis, and even early screening.
Taking Philips Cardiovascular Integrated Solution as an example, the newly-launched integrated solution products not only include Ying Xing Intelligent System, EPIQ 7C Smart I Cardiovascular Ultrasound System, Interventional Echocardiotherapy Solution and other diagnostic and auxiliary products, but also include Xinghai Intelligent Health System (ISCM), a one-stop system developed for direct reporting of quality control data of "Chest Pain Center" and "Stroke Center".
At present, Philips mainly provides three services: monitoring and analysis, diagnosis and treatment care, sleep and respiratory care and crowd health management, connecting pre-hospital, in-hospital and out-of-hospital scenes, providing intelligent comprehensive data management and analysis solutions, collecting and integrating all patients' data, and helping medical staff make better decisions.
Among the newly released products, Philips Haiyun Central Information Center aims to break the information island in ICU, effectively connect bedside monitoring equipment and systems, and centrally analyze and control the scattered monitoring equipment information.
In addition, Shenfeiyun 2.0, jointly launched with Shenzhou Medical, has developed an integrated solution for practical application scenarios of early lung cancer screening on the Philips Nebula image post-processing platform that has realized the version of 1.0, including intelligent equipment, information software system and professional services, providing full-process services for primary hospitals to achieve accurate lung cancer screening.
Philips Nebula medical imaging artificial intelligence platform is the most critical product of Philips digital medical ecology, including ISP (supporting clinical imaging diagnosis, covering cardiology, oncology and neurology) and ISD (medical research platform).
As Liang, vice president of Philips Greater China, said, a few years ago, Philips was defined as an industrial enterprise, but now it is recognized as a health technology enterprise in the industry.
According to previous titanium media reports, the digital thinking of Siemens Medical is also divided into three stages: product digitalization, production process digitalization and service digitalization. Similarly, the AI strategic planning of Siemens Medical is also divided into three steps: the first step is to embed all artificial intelligence technologies into existing equipment products as much as possible, and there are currently more than 40 artificial intelligence applications; The second step is to provide efficient solutions according to the collected data; The third step is to continuously explore data-based applications.
Siemens Medical also launched the digital medical platform Teamplay, which is a cloud-based big data platform and medical ecosystem. By connecting medical institutions and their imaging equipment, and based on the metadata generated in the process of diagnostic imaging, including examination time, type and duration, radiation dose and scanning protocol, large hospitals, hospital networks and diagnostic centers can know how many equipment are in use. The team platform has a positioning and function similar to "App store", which can solve the standardization problem and standardize the scanning parameters, dosage and use order of different hospitals. This is a total solution. On this basis, the AI startups entering the platform can get the support of hardware, software and standardized operation.