In the process of dealing with online public opinion and guiding online public opinion, how to dispel the suspicions and differences of all parties, reflect the credibility of power, and test the determination of the party Committee and government; How to communicate with people on the internet in all kinds of criticism and accusations, and temper the wisdom of every leading cadre. In the construction period of network governance, mastering the principles of time, degree and efficiency in handling public opinions is the secret for leading cadres at all levels to overcome "skill panic" and improve their scientific coping level.
1, master the time. We can build a network public opinion management platform that is similar to the public opinion early warning mechanism of the public opinion data analysis system of Duoruike. First, speed up. Seize the commanding heights of public opinion at the first time, make a positive voice in time during the prime time of public opinion disposal, race against "rumors" and keep your words at the critical moment. Second, we should seize the opportunity. When you need to show your position and attitude, respond immediately, and don't procrastinate to prevent being passive because of discussion; The focus of the dispute is not that the sooner the better, but that we should be cautious, choose the right time node and guide at the right time according to the investigation.
2. Grasp the scale. First, we should pay attention to breadth. Provide all-round information to the society, meet the information needs of different social groups at different levels, eliminate information blind spots that may produce negative public opinion hotspots, truly curb rumors and guide public opinion. Second, we should consider the depth. The response to public opinion disposal must grasp the boundary and bottom line, and strive for a balance between cold and heat, appropriate density and appropriate depth. Third, we must strictly control the accuracy. In this regard, it is necessary to solve the focus of public opinion, seize those indifferent hot issues and blind spots that netizens should know but don't know, and cause swearing, thus effectively guiding public opinion.
3. Pay attention to the effect. First, we must see the results. At present, the online public opinion under public opinion events is gradually moving from noise to rationality, some unscrupulous media and well-known space for creating momentum are squeezed, and online people show more understanding and tolerance. We should seriously study the law of network communication, adjust the way of public opinion disposal and public opinion guidance, strengthen communication in the network language acceptable to netizens, and actively explore two public opinion fields. Second, we must establish a long-term effect. Public opinion response and public opinion guidance should take into account standards and establish a normalized monitoring, judgment, early warning and emergency mechanism; It is necessary to integrate resources, form a joint force, promote the interaction between traditional media and new media, give full play to the advantages of each media, carry out public opinion counseling in a three-dimensional and multi-channel manner, and continuously improve the level of coping with online public opinion.
On the issue of effectively handling online public opinion and resolving public opinion crisis, we should constantly sum up experiences and lessons and actively and scientifically respond. Sticking to the three principles of dealing with online public opinion can not only make online order and justice no longer get lost on the road, but also make the confidence in dealing with public opinion return quietly.