On-site display of raw materials or on-site cooking is the best and most direct way to improve the click-through rate of dishes. On-site cooking can be used to create an atmosphere, including sight, smell and even hearing.

For example, Mrs. Goose, who we often see in shopping malls, can also see the operation of the main course outside the restaurant. This way of catering marketing is very attractive. Roast the whole sheep, roast it now, and divide the sheep on the spot. The ceremony was substantial and unforgettable.

2. Create unique dishes

Although the dishes are simple in style, for explosive products, it is still necessary to pay attention to the design and increase the added value. Three-dimensional plates are more likely to leave a good impression on diners; The multi-layer superposition of ingredients highlights the effect of plate loading, and can also attract diners' attention through personalized containers.

3. Make good use of the contact media between brands and customers to promote explosive products.

In the space of the restaurant, make full use of the self-media that customers can see and pay attention to, and repeatedly convey the selling points of brand explosion products, such as placing or hanging large posters of signature dishes at the entrance of the hall and in the booth area. Shoot the video of the production process of explosive ingredients and play it circularly in the food production stalls. The repeated appearance of the same dish or several dishes on a large scale will naturally increase diners' impression of these dishes and quickly understand the selection of materials, production characteristics and taste characteristics of the dishes, thus achieving the effect of promoting the sales of dishes.

Some suggestions on the propaganda content of explosives

1. Describe the twists and turns of explosives in words.

We regard the dish as a person, and use reproduction and rendering to describe the tortuous story of this dish. ? You can catch the readers and make them want to read on. For example, every explosive product launched by Xibei is good at telling stories. The Ling Bao brothers filmed the Northwest series and the Journey to the West series. The choice of dishes, the choice of ingredients and the research and development of production are reflected in a true story by narrative methods, which gives this dish life. Banu also held a grand farewell ceremony and resurrection welcoming ceremony for fresh duck blood, made a medal of honor, and went to the memorial wall of meritorious dishes.

2. Create unique characteristics

Each dish has its own unique characteristics. In Putian restaurant, in order to sell the mushroom chicken soup and mushroom tea at a good price, people all say, "It's inappropriate to pick them in a limited time." There is a time limit for picking russula. There are only two seasons in a year, and it can only be picked after the rainy season. The picking time is limited to four hours in summer morning. Such a publicity point will naturally enhance the value of this dish in the hearts of customers and improve the premium ability of the dish.

3. Unique process standard

We can establish authority by establishing the production standards of dishes. Let him become the maker of industry standards.

For example, A Mu Lang Tomato Hot Pot, the standard of tomato pot is "one pot of soup with five tomatoes". After thousands of tests, it has the best taste, moderate sweetness and sourness, and the most reasonable nutrition ratio. Banu beef omasum hotpot is the first catering enterprise in China to process beef omasum with the technology of "tenderizing papain", which has raised the new standard of beef omasum production.

4. Refine the edible method

Telling customers in advance how to eat can be more profitable and taste better. It not only solves the problem of how customers eat, but also feels that they are really attentive to customers, which is also the embodiment of standards and stress. Restaurants need to indicate how to eat the dishes, and prepare the waiter's words, such as: "Seven times, eight times and fifteen seconds, crispy hairy belly is spicy." Another example is the big fish head of Xibei seafood Qiandao Lake, and a six-step strategy for eating fish heads has been established.

5. Establish brand endorsement

Use best-selling products, opinion leaders, authoritative organizations and historical classics as evidence to dispel customers' insecurity.

For example, Delicious on the Tip of the Tongue Twice, No.1 in the Public Comment List and Chinese Famous Snacks.

Xi Guardian: "The representative of Northeast jiaozi really broke through 480 stores in China."

One bone: "13 cumulative sales 10000000 bones"

Hong Binlou: "Don't call me an old brand, I'm not even 200 years old."

There are many ways to endorse, and there is always one that suits you.

abstract

A high-quality product with explosion standards can not only help you actively promote it, but also assist the sales of other products and improve brand power. Many bosses want to make explosives, but they find that explosives are not so easy to make. I hope the rules and methods in this paper can provide you with some help.