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Micro-innovation, let spike fly for a while

Spike took only three months from birth to popularity. The so-called spike is a sales method in which online merchants release some ultra-low-priced goods and all buyers snap up online at the same time. Because of the low price of goods, they are often snapped up as soon as they are put on the shelves, sometimes even in a second.

However, with the rise of spike, its homogenization became more and more serious, and eventually it evolved into a promotional activity with low price as the gimmick, which gradually lost its original vitality. Recently, the wave of group buying swept across the country and evolved into a veritable thousand regiments war, which made netizens lose their attention to spike.

How to rejuvenate generate has become an important channel to attract netizens and an important topic for many online merchants. Micro-innovation, as a popular innovation method on the Internet, has become the innovation direction of Internet enterprises. In China, innovation-related companies and online supermarkets are shining with micro-innovation. Tencent's terror lies in rapid iterative micro-innovation. Baidu has defeated Google, a technology giant, and has a lot of micro-innovations adapted to local conditions. VANCL shocked the whole industry, relying on a series of micro-innovations, such as why India T, 360 subverts the anti-virus industry, relying on continuous micro-innovation. Sina Weibo relies on a kind of micro. Haidilao challenges the traditional catering industry with a deformed service model, relying on micro-innovation?

And in the new minimally invasive spike, you can also make a big difference. The micro-innovation of spike is not to subvert the whole spike activity, but to improve a certain detail of spike activity to make it more in line with the user's spike habit. Users are the chief innovation officers who stifle micro-innovation.

At present, the Internet involves micro-innovation of spike, including micro-innovation of spike rules and products, as well as micro-innovation of both. Take the second kill list of Xinyou as an example, its second kill products are tourism products launched by relying on it as an online travel distribution platform (in fact, the second kill frequency and time show the richness of its tourism products), so that the second kill products can be subdivided and focused on a certain field (tourism), which can improve the efficiency of purchasing second kill products. At the same time, because we focus on tourism products, slime dryers, we can attract a large number of tourists to participate. From the actual operation, it is not difficult to find that the spike product is slightly innovative. In addition to launching some heavy products (such as nail house in Hangzhou and nail car in Guangzhou), the more feasible direction is to narrow the scope of nail house products and intensively cultivate and kill insects in a certain field.

There are countless micro-innovations in spike rules, but the premise is that it needs to be combined with user habits to innovate, not fantasy. Users' habits may be different in different fields and supermarkets, but we can still find many similarities by grasping the essence of spike activity and the demands of users to participate in spike. For example, the pleasure of killing people in an instant, the attraction of cheap goods, and the luck of expecting to win the prize? Analyzing the improvement from these angles can also enhance the attraction of spike. For example, in seconds kill the national tourism product 1 yuan. Com, made a bold attempt on the rules of seconds kill, and put forward the slogan of seconds kill with integrity. This not only simplifies the spike process, but also makes spike full of integrity and attracts the attention of millions of netizens. It is a typical successful case of stifling micro-innovation, which is worth learning.

Micro-innovation of spike can make spike activities reappear wonderfully and make spike fly!