After that, the trademark was licensed to American Camel International Investment Co., Ltd., and then re-licensed to two Fujian companies in the name of American Camel International Investment Co., Ltd., camel was licensed to Fujian Shishi Haomai Shoes Company, and CANTORP was licensed to Fujian Ledeng Sporting Goods Company.
Seeing this, we have understood that this is actually a game in a circle, just to cater to the psychology of China people who worship foreign things and flatter foreign countries, and to gild two authentic Chinese trademarks;
Next, let's talk about two companies authorized to produce and sell in China. "Fujian Shishi Haomai Shoes Company" has been making brand leather shoes and women's shoes in the early days, and its strength is relatively strong. They began to talk about camels as a brand of leather shoes, which are sold all over the country. In order to cater to the tastes of China people, the slogan of "American Camel" is widely used in the publicity, so that many users regard this product as an American product, and its quality is excellent. It quickly opened the market and became a well-known brand. Unfortunately, this company eventually became a big loser. In 2008, Wan Jingang withdrew the authorization on the grounds that the authorization expired, and found a foundry in Guangzhou to produce leather shoes for sale. Because the "American Camel" of Fujian Shishi Haomai Shoes Company was very famous at that time, this brand of shoes still sells well today, but to be honest, the quality of today's products does have a certain gap with the original!
The camel mentioned above, let's take a look at CANTORP. CANTORP trademark was authorized by Wan Jingang to Fujian Ledeng Sporting Goods Company in 2005. Fujian Ledeng Sporting Goods Co., Ltd. originally contracted some shoes of leisure sports brands. After obtaining the authorization of this trademark, it began to produce and sell camel outdoor products by itself, and vigorously promoted it with the slogan "American Camel" that Fujian Shishi Haomai Shoes Company has started. In the process of development, it is really smooth sailing. In 20 10, the sales of China's largest regional agent in Beijing even exceeded1000000, which is indeed a very impressive sales performance in the domestic outdoor industry. Due to the excellent workmanship of Ledeng Company, this brand has become one of the top outdoor brands in China, but I have to say a little digression here. 20 1 1, Wan Jingang saw that CANTORP opened its market in China, and began to do the same thing and withdrew this authorization. Chen Sweden, the boss of Le Deng Company, is not a fuel-efficient lamp, and the consequences of seeing camels have left some successful candidates. Therefore, Wan Jingang finally compromised in the tug-of-war and extended the licensing agreement of the brand to 20 18. By the way, the boss of Leden Company is even more prepared for a rainy day. After all, Kantop is not his own son, and he has to pay a large amount of royalties every year. In the future, he won't always wear wedding dresses for other girls. So, on 20 10, he introduced the French brand SEVLAE, Chinese name "Saint Frye", and began to invest a lot of resources in the "Saint Frye" brand. So far, St. Frye has started to do it slowly in China.
The ins and outs of CANTORP and CAMEL have been clarified above. Now you can easily understand the difference:
Camels are currently produced in Wan Jingang by some Guangdong manufacturers, mainly men's dress shoes, business shoes, women's shoes and boots. At present, leisure outdoor products, such as hiking shoes and coats, have been gradually produced, but these products are not the main products, and there is a certain gap in quality with the products before 2008, but the styles are updated quickly; The price is biased towards the high-end route;
CANTORP is produced by Fujian Ledeng Sporting Goods Company, mainly engaged in leisure outdoor products, such as casual shoes, out shoes, outdoor clothing and so on. Because I have been engaged in this industry, the quality is excellent, which is relatively good among domestic outdoor brands, and the price is in the middle range;