COFCO was founded in 1949, which is abbreviated as "COFCO" and "COFCO" in English. Through the efforts of several generations of COFCO people, it has successfully transformed from a single foreign trade enterprise to an international grain, oil and food enterprise; With good business performance, it has been selected into Fortune Global 500 Enterprises for 20 consecutive years, ranking first among the top 100 food enterprises in China, and it is the only grain, oil and food enterprise selected in China. It has been rated as an A-level enterprise by the State-owned Assets Supervision and Administration Commission for many years and is one of the 53 key state-owned enterprises managed by the central government.
The corporate culture developed by COFCO for a long time is called "COFCO culture", which is the values of all COFCO people, the attitude of COFCO people towards everything, and the thought and behavior mode that COFCO people generally recognize, abide by and naturally transmit.
COFCO culture is closely related to the quality, cultivation, thinking and behavior of everyone in COFCO. COFCO culture is the result of all actions of all COFCO people. What kind of behavior each COFCO person has will eventually have what kind of loyalty culture.
In the process of COFCO culture landing, our good words and deeds have also injected new vitality into COFCO culture.
Mission of COFCO: We are committed to providing nutritious and healthy food, high-quality living space and service, and to maximize the value of customers, shareholders and employees.
COFCO's vision: to establish a leading position in major industries.
COFCO's strategy: limited related diversification and specialization of business units.
COFCO Enterprise Spirit: Honesty, Teamwork, Professionalism and Innovation
Cofco corporate culture: integrity, performance, professionalism, teamwork, learning, innovation, openness, fairness, transparency, simplicity, fairness and kindness to others.
The brand concept of COFCO: the source of nature, remoulding you and me.
Brand positioning of COFCO: the promoter of harmonious coexistence between man and nature
Brand vision of COFCO: COFCO is a company that transforms natural resources into valuable and creative products and leads the natural lifestyle.
Brand features: advocating nature, caring for you and giving you surprises.
The development course of COFCO
COFCO was established in 1949. After years of efforts, it has developed from an initial grain, oil and food trading company to a leading diversified product and service provider in the agricultural products and food fields in China. Committed to building a grain, oil and food enterprise with the whole industrial chain from the field to the dining table, and building a city complex with a full service chain, using renewable natural resources to provide nutritious and healthy food, high-quality living space and life services for human beings, and contribute to the prosperity of people's lives and the prosperity and stability of society.
COFCO started with grain, oil and food trade and processing, and its industrial chain has continuously extended to the fields of planting and breeding, logistics, storage and transportation, food raw material processing, biomass energy, brand food production and sales, real estate hotels, financial services and so on. , so as to build core competitiveness in an all-round way, create maximum value for stakeholders and return all customers, shareholders and employees.
Through the increasingly perfect industrial chain, COFCO has formed a number of brand products and service combinations: Fulinmen edible oil, Great Wall wine, Di Chin chocolate, Tunhe tomato products, Jiajiakang meat products, Xiangxue flour, Gu Wu Dojo instant noodles, Yuehuo juice, Mengniu dairy products, Joy City shopping mall, Yalong Bay Resort, Xuelian cashmere, China tea, financial insurance and so on. These brands and services have created a high-quality, high-grade market reputation of COFCO.
As an investment holding company, COFCO owns China Food (00506, HK), COFCO Holdings (00606, HK), Mengniu Dairy (023 19, HK) and COFCO Packaging (00906, HK), as well as Tunhe (600737, SH) and COFCO.
Facing the development trend of world economic integration, COFCO has continuously strengthened its extensive cooperation with global business partners in the fields of agricultural products, grain, oil and food, tomatoes, fruits and vegetables, beverages, wine, sugar, feed, meat, biomass energy, real estate hotels and finance. With good business performance, COFCO continues to rank among Fortune magazine's top 500 global enterprises, ranking first among China's top 100 food industries.
201165438 On October 26th, 2004+/kloc-0, with the approval of the State Council, China Hua Fu Trade Development Group Co., Ltd. was merged into COFCO, which will become its wholly-owned subsidiary, and China Hua Fu Trade Development Group Co., Ltd. will no longer be directly supervised by SASAC.
2065 438+06 07 05 16 With the approval of the State Council, China China Textile Group was integrated into COFCO Corporation and became its wholly-owned subsidiary.
On July 2016 18, COFCO Corporation and China China Textile Group Corporation held a kick-off meeting to announce the start of strategic restructuring, and announced the reform pilot scheme of COFCO state-owned capital investment company.
Business philosophy of COFCO
Group task
We are committed to nutritious and healthy food and high-quality life service, establish a leading position in the industry, and maximize the value of customers, shareholders and employees.
Dedication: It embodies the realm of "worrying about the world first".
Nutritional and healthy food and high-quality life service are the specific contents that COFCO needs to contribute, the requirements of all parties, and the business tasks that COFCO must achieve.
Establish the leading position in the industry: The mission and enterprise status of COFCO require that the group generally does not participate in a certain industry, but has competitiveness, influence, control and market share in the main business it enters.
Maximizing value not only reflects the efficiency and purpose of COFCO's operation, but also is the inevitable requirement of China's socialist market economy for state-owned enterprises.
Group strategic positioning
Grain, oil and food enterprises in the whole industrial chain
Customer-oriented, covering from the field to the dining table, that is, from agricultural raw materials to end consumer goods, including planting, warehousing and logistics, trade, processing, breeding and slaughtering, food manufacturing and marketing. Through systematic management of the whole industrial chain, effective control of key links, and organic coordination among industrial chains, the overall core competitiveness will be formed, and safe, nutritious and healthy food will be devoted to achieve comprehensive, coordinated and sustainable development.
Group enterprise spirit
Professional Innovation of Honesty Team
Honesty: Advocating the principle of "openness, fairness and justice" is the cornerstone of COFCO's development and the moral code of COFCO people.
Team: Advocating "sunshine, transparency, sincerity and cooperation" is the spirit of unity and struggle of COFCO people under the same mission and vision.
Specialty: it includes the pursuit of perfection and the constantly improving professional standard, which is the basic quality that COFCO people should have.
Innovation: Attaching importance to passion, creativity and enterprise is an inexhaustible motive force for COFCO's development.
Group culture
Honesty, performance, professionalism, teamwork, learning, innovation, openness, fairness, transparency, simplicity, fairness and friendliness to others.