Business etiquette and public relations are complementary, which requires business people to follow the basic norms of business etiquette in communication. Business etiquette is the art of people's business communication, and public-private relationship is one of its concrete manifestations.

1. One of the relationships between business etiquette and public * * *: respect-oriented. Respect-oriented is mainly reflected in two aspects, on the one hand, respect for oneself, on the other hand, respect for others.

1, respect yourself

Self-esteem is reflected by manners, treating people and dressing up. If you don't respect yourself, others won't respect you. For example, what are the principles for ladies to wear jewelry in business communication? Meet the identity, the less the better? You can't dress more than customers, and you can't pretend to be the master. In business communication, some jewelry can't be worn. A kind of jewelry that shows financial resources can't be worn. Business people want to show their love and dedication. Second, jewelry that shows gender charm cannot be brought. You can't wear brooches or anklets. This is called doing something at the level of etiquette. Etiquette is a kind of formal beauty, and formal beauty certainly needs a kind of display. So when wearing two or more pieces of jewelry, what should be a more professional way to wear it? Homogeneous color? . For example, when eating or taking roll call at a meeting, the way to respect others should be palm up? One, two, three? You can't point with your palm down or your fingers. Palm down to show arrogance, pointing with your finger to show reprimand. In business communication, we should know what is possible and what is impossible. When giving gifts, we must first know what the other person likes and dislikes, and it is not easy to grasp what they like and what they don't like, which mainly depends on the identity, status and cultural accomplishment of the other person. For another example, what should women pay attention to when wearing professional clothes? Five are not allowed: ① black skin mass. It is an international practice never to wear it on appropriate occasions; 2 formal high-level occasions can not be barefoot; (3) There shall be no breakage. The head is far away, the feet are close, and the waist is not far; 4 shoes and socks can't match. You can't wear casual shoes in a formal dress. ⑤ Don't show three legs.

Step 2 respect others

In business communication, self-esteem is very important, and respect for others is more important. When communicating with each other, we should accurately locate the object of communication, that is, we must know who the other person is before we can decide how to treat him. For example, in international communication, the value of gift packaging cannot be lower than 1/3 of the gift. When accepting gifts from foreigners, you should open the package in person, look at it for a while and praise it. There are three things you can't eat with foreigners (1) You can't decorate yourself in public; 2 can't persuade each other to drink food, and can't force others to eat; (3) You can't make a sound when eating. This is to respect others, but also to talk about rules, such as receiving business cards, how to do business cards is to respect others, professional requirements are to give and take, not indecent. If not, answer politely. You can tell the other person that you didn't bring it or use it up. Sometimes a kind of "good faith deception" is needed in business communication.

Second, business etiquette and public * * *: Being good at expressing business etiquette is a kind of formal beauty. The content and form of exchange are complementary, the form expresses certain content, and the content is expressed by means of form. It means that you are kind to your partner and can't express good or bad. You should pay attention to the environment, atmosphere, history and culture when expressing.

1 to show respect for each other.

In business communication, you must show respect for each other when communicating with each other. For example, the seating arrangement when taking the bus. Different seats are different in social situations. The co-pilot seat is the seat of the owner when he drives himself. Two people sit in the car at the same time, sitting tightly in front; When working as a full-time driver or taxi, the seat behind the driver's seat is the upper seat, and the co-pilot position is the flight attendant seat.

2. It can be expressed in a standardized way.

Business dress is a silent language and an expression of self-image and corporate image. So, how can we express dress etiquette in a normative way? For example, when a man wears a suit, he should show his identity and talk about a high-end problem from the perspective of business etiquette. What are the main points of wearing a suit? Three threes? . (1) Three-color principle The color of the whole body is limited to three colors, which refers to the three color systems; (2) the trinity law is about three parts of the body: shoes, belts and briefcases. If these three places are the same color, generally black is the main color; The third taboo is the first taboo, and the trademark must be removed; The second taboo is about socks, the color and texture of socks. Don't wear nylon stockings or white socks on formal occasions. The color of socks should be the same as that of shoes or other dark socks. The third taboo tie style is mainly the requirements of texture and color. Wear casual clothes and short sleeves without tie, and jacket without tie.

Third, business etiquette and public * * *: First, formal norms and rules are the embodiment of the quality of enterprise employees; Second, stressing rules is a sign of the perfection of enterprise management; If you have rules and don't talk about rules, it means that the enterprise has no rules. For example, as an enterprise, you can't talk loudly during working hours, you can't wear iron shoes, and you can't be around when you make a phone call. Talking about formal norms is to improve the quality of employees and enhance the corporate image. The following are the formal norms for business people.

1, six are not allowed to dress in the workplace. 1. Too messy; 2. Too bright (tricolor requirement); 3. Don't be too exposed, and ladies can't be ultra-low-cut, which will affect the order of the office; 4. There are too many perspectives, and what others wear can be seen at a glance. This is not fashion, but a manifestation of lack of cultivation; 5. Too short; 6. It's too tight, and there are many ladies, especially in the company.

2. Address etiquette. In business communication, there are four kinds of address that cannot be used to address people. 1. What can't be used is that there is no address, such as asking for directions on the street and just going up? Hey? ; 2. Incompetence is an alternative title; You can't use inappropriate local address. It is ok to use party address within a certain range, but it cannot be abused across regions and countries. 4. The name that cannot be used is called brother; The above are three basic concepts in business communication, which are integrated with each other. It is a reflection of business etiquette and public relations.

Four, the three elements of politeness in business communication should be polite, politeness is not a slogan, it has practical content, that is, respect should be integrated into it, that is, respect, courtesy and enthusiasm should be expressed in an appropriate form, that is, three points should be paid attention to, which are generally called the three elements of politeness:

1, received three times.

First, there are greetings, that is, we should take the initiative to say hello; The second is to ask and answer, that is, if the other party has questions, you have to answer them; Third, there is a sound to send, such as the waiter in the store to the customer.

2. Five words of civilization

1. Is the first sentence a greeting? Hello? ; 2. the second sentence is a request, a? Please. Words; 3. Is the third sentence a thank you? Thank you? ; Is the fourth sentence an apology? Excuse me. ; 5. Is the fifth sentence farewell? Goodbye? .

3. Passion III

In business communication, the purpose of etiquette is to communicate with people. Communication is to form a bridge, not a wall. It is impossible to talk about etiquette without enthusiasm. (1) Keep your eyes on others in a friendly way. Also pay attention to gaze, usually at the head. Look at your eyes when you emphasize the main points, generally don't look at the middle, especially the bottom. Men and women, elders and customers should not look down from above, but should look up when necessary. There are also requirements for the time to see each other. Generally speaking, when you communicate with each other, the time to see each other should be about 1/3 of the total time the other person is with you. Look at it when you say hello, when you quote the other person's point of view, when you say goodbye, when you say hello, and when you don't. (2) keep saying mandarin is the embodiment of civilization, but also the embodiment of the education level of employees. Second, it varies from person to person and distinguishes the object. 3 Meaning is meaning coming. Be friendly and enthusiastic, not deadpan and cold. When communicating with people, the expression should be interactive. Then there is supercilious, natural and graceful.

The relationship between business etiquette and public affairs requires business people to respect, express and be formal, which is the basic principle that should be followed in business communication. Business people should embody these etiquette norms well in actual communication.

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