Although smart home has been developed in China for eight years, the market situation has not been opened. Although the popularity of smart home is the future trend, smart home is still a high-investment and high-risk industry.

Therefore, I suggest that you first understand the current situation of smart home industry and related industries (real estate industry, decoration industry, home appliance industry, etc.). ) and some supporting policies of the country. You can refer to the websites: Smart Home Alliance Network, Digital Intelligent Network, HC Smart Home Channel, etc.

2. Regional market environment survey

Do you have enough market capacity and market potential by comprehensively investigating the market environment of the city you want to enter? The main audience of smart home is the owners of villas and luxury houses, gold collars, white-collar workers and other classes with spending power. )

3. Understand brands and compare products.

There are many smart home manufacturers in China, but we must learn to identify them. Most domestic enterprises actually do OEM work for foreign brands. As far as I know, there is a GKB digital house in Guangdong that is independently developed and produced, and has applied for a patent. Choose brands with independent research and development capabilities and production capacity.

In addition, we should understand the technology of products, compare the advantages and disadvantages of various brands, and find the brand with the highest cost performance, popularity and reputation.

4. Contact the manufacturer for consultation

In this step, the manufacturer will talk to you about all the problems and difficulties encountered in the market. Be sure to make full preparations and consider your risk tolerance and capital reserve ability.

5. Possible difficulties:

# The market incubation period is long: because the public and ordinary consumers don't know enough about smart homes, the market situation is slow to open, and it is necessary to prepare for unprofitable for some time.

# Professional training: explanation is a very important sales link. It takes time to cultivate a high-quality sales team quickly, and don't wait for employees to grow up with your business.

# Publicity and promotion should be precise: target audience and advertising creativity are very important.