So, are there any hatchbacks that sell well or deserve attention now?
LaVida hatchback edition
In June, 5438+ 10 ranked the top ten in car sales, and only LaVida and Civic had hatchback models for sale. The hatchback LaVida is an old model launched in June of 20 19. In September this year, SAIC Volkswagen only introduced the mid-term change of the hatchback LaVida, which means that when the 20 19 model is discontinued, it is likely that the hatchback LaVida will also become history.
In fact, the hatchback version of LaVida used to be Langxing. From 20 18, Langxing merged into LaVida series and became LaVida hatchback edition. Looking back on 20 17, lavida sold 466,503 vehicles in the whole year, and Langxing only sold 40,552 vehicles, less than one tenth of lavida. It can be seen that the hatchback version has long been unpopular in the market. Specific to the product, is it still on sale at 20 19 280TSI? Take DSG Comfort Edition as an example. Under the same configuration, the price of hatchback is 654.38+050.9 thousand, and the price of sedan is only 654.38+046.9 thousand. The length of the hatchback is 454 1mm, and the length of the sedan is 4670 mm. Many consumers have a simple concept. Since they spend the same amount of money, why don't I buy a big one? Therefore, compared with the more expensive but smaller hatchback LaVida, the market acceptance is indeed more difficult than the sedan version.
Hatch civic
Different from LaVida, the four 202 1 models launched by Civic in July this year are hatchbacks, with the guide price ranging from 143900 to 166900, while the 20 19 Civic is hatchbacks.
Because the hatchback version has not been listed for a long time, and the sedan version is in the stage of large preferential margin, it is still uncertain whether the hatchback Civic has been recognized by the market. From the short-term data alone, the overall sales volume of Civic has not changed much in the short term after the hatchback version went on the market-1636 1 car in August and 19020 car in September, with no increase compared with last year. However, according to the sales report of 65438+ 10, the sales of Civic finally started to pick up, with a year-on-year growth rate of 22.2%! It seems that the hatchback Civic has begun to exert its strength.
The origin of Civic is a hatchback, and Civic itself is a car with strong sports attributes. Prior to this, people's voice for the introduction of the hatchback Civic has been very high, so the launch of the hatchback version of Civic this time is not abrupt. However, the hatchback Civic has no low-profile models, and the starting price is a bit high, which may affect consumers' choices. However, the hatchback Civic is more trendy and cool in terms of value, and it is closer to the preferences of young people, which is also one of its advantages.
Volkswagen Golf
Golf is a classic hatchback model. Although it is no longer a frequent visitor to the top of the sales list, its influence is still there.
In the case that the hatchback market is in a downturn and many car companies give up this market segment, FAW-Volkswagen still chose to stick to it. Recently, the eighth generation of domestic golf went on the market, shouting the slogan of "brand-new digital golf", which greatly enriched the scientific and technological configuration and made the internal and external design younger.
At present, the new golf is in the pre-sale stage, with the starting price of 129800 yuan, five configurations of * *, two power options of 1.2T and 1.4T, and it is scheduled before165438+1October 22nd, and the manufacturer also provides a number of welfare policies. ?
Honda Fit
In August this year, Fit completed the replacement, and the price ranged from 86,5438+08,000 to 65,438+00.88,000. After improving the product strength in an all-round way, the sales volume of Fit in September and June was over 10,000+10, which is likely to continue the sales champion of A0 class car in 20 19. It seems that the "civilian super run" has returned strongly.
The new Fit not only looks more lovely in appearance, but also comes standard with ESP body stability system, tire pressure alarm, ramp assist, traction control and other safety equipment, which is younger and safer. ?
The new Fit is a hatchback, which is very practical. Although the low-profile model doesn't even have a rear wiper and a radio, it also has many practical configurations, such as a 7-inch LCD instrument, a keyless start and a multi-function steering wheel. Because the new model cancels the manual gear configuration, the actual minimum configuration of the new car should be the second lowest one, and the configuration is actually rich at the same price. On the top model, Fit even has functions such as automatic driving assistance and active safety, which is rare in this class of models. As one of the classic hatchbacks, the new Fit is a good choice for low-cost hatchbacks at this stage.
Let's talk about it finally.
Although the domestic hatchback market is gradually shrinking, many car companies have given up launching hatchback products, but there are still car companies insisting. In addition to the cars mentioned above, there are Audi A3, Santana, Focus, Tiida, yaris and other hatchback models to choose from. The decline in hatchback sales is not the product itself, but the result of market preference. Under the great change of the rise of SUV, it is not only the hatchback that is affected by it, but also the aesthetics of the whole automobile market.
Moreover, a turning point can be seen from several hatchbacks on sale. The mobility and space flexibility of hatchback are its unique advantages. Looking at the changes in the automobile market in recent years, the demand for automobiles has gradually become younger, more scientific and diversified, and the market segments have gradually matured. As long as hatchback products can meet the new market demand, there is still a chance to make eye-catching sales achievements.
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