1, webcast should have a sense of bottom line.
In a society ruled by law, laws and regulations clearly stipulate what can and cannot be done. Anyone who does anything must have a sense of laws and regulations, and must never step on the "bottom line", touch the "red line" or touch the "high-voltage line". He must protect his legitimate rights and interests in accordance with the law, but he must not infringe upon the legitimate rights and interests of others at will. This is true in real life, and so is cyberspace.
The internet is not a place of extra-legality, and live webcasting should also follow the rules. No live broadcast can infringe upon the legitimate rights and interests of others or even violate laws and regulations in order to gain clicks.
2. The anchor should pay attention to the live content.
In the process of live broadcast, anchors usually shout out absolute terms. Liu Hega explained that if online celebrities or celebrities broadcast goods live and sell goods for businesses and make a profit, the content they sell may be controlled by the advertising law.
The third item of Article 9 of China's Advertising Law clearly stipulates that advertisements should not use the best language. According to the law, advertising language may not use such terms as "superlative" and "best". The anchor has violated the provisions of the advertising law by saying these absolute terms during the live broadcast.
Extended data
A video of a kindergarten teacher kissing a boy live.
On July 1 2020, a female kindergarten teacher posted a video on the Internet. In the video, two female kindergarten teachers kiss the boy mouth to mouth with the caption: "What if I want to commit a crime? My girlfriend is here, and I can wait for him for ten years.
In the face of the controversy of netizens, the kindergarten female teacher responded that the boy and mother didn't blame her, and I am glad that everyone likes children. On July 8, the kindergarten has dismissed Wen Moumou. The garden admits that there are some problems in management and will carry out rectification. The director said that in the training of teachers' code of conduct, it was mentioned that children should not kiss their faces, foreheads and lips in the future.
At present, the county education department has ordered the kindergarten to suspend business for rectification.
People's Daily Online-Guangming Daily: Webcasts should pay more attention to what to broadcast, how to broadcast it and who to show it to.