The "China Heart" Top Ten Engine Brand Campaign started in 2006 and has been held for 8 consecutive years. The purpose of the selection is to establish a consumer-oriented automobile engine selection mechanism in China, so as to guide consumers to pay attention to the internal quality of automobiles from external factors and move from perceptual consumption to rational consumption. Selection slogan: build an evaluation platform of automobile "heart" and discover the value of automobile "heart". After eight years' development, the "China Heart" Top Ten Engines of the Year aims to be among the top engines in the world, and decided to build the most benchmark engine selection activity in China.

China People's Top Ten Engine Selection is different from the selection activities held by many automobile media. This selection is not for profit, nor is it in the form of "money", but the "Top Ten" awards selected through standard processes such as real vehicle testing and expert review. The jury is composed of nine authoritative experts who are knowledgeable, respected and rigorous in the field of automobile engines. The evaluation is made through the combination of five indicators: power (20%), technological advancement (20%), market performance (15%), energy saving and emission reduction (20%) and field experience (25%). This also makes the brand activities of "China Heart" Top Ten Engines established professionalism, impartiality and authority from the very beginning, surpassing the selection activities made by most automobile media.

The "China Heart" Top Ten Engine Selection started in 2006, with only two landing activities and one supporting unit, and developed to 20 13, with five landing activities: annual meeting of technical advisory committee, China automobile engine industry salon, campus trip, real vehicle test and award ceremony; Seven supporting units: China Automobile Industry Association, China Automobile Engineering Society, China Council for the Promotion of International Trade Automobile Industry Branch, China Internal Combustion Engine Industry Association, China Internal Combustion Engine Society, China Automobile Technology Research Center and China Automobile Engineering Research Institute. Exclusive named supplier: China Petroleum Lubricant Company, supported by Borgwarner.