20 18 e-commerce festival encyclopedia (please refer to the official news released by each e-commerce platform for the specific event time and form).
Ali New Year Festival: 2065438+June 8-June 65438+1October 65438+1October 0 1.
Ali New Year Festival is the third festival redeveloped by Alibaba on the basis of Double Eleven and Double Twelve. It is a new year festival specially created for farmers and friends. The purpose of the New Year Festival is to make farmers' friends who have worked hard for a year have a good income at the end of the year, let city people buy a native product of their hometown, let people buy local specialties such as millet, jujube, apples in Yantai and bacon in Guizhou through the Internet, and let couriers go home for the New Year.
With the deepening of rural strategy, through the New Year Festival, Alibaba hopes that rural consumers can buy new year's goods from cities and overseas, and at the same time, special agricultural products from rural areas can also be delivered to more urban consumers through the platform of the New Year Festival. At the same time, the New Year Festival will also play a positive role in stimulating the rural economy and promoting the development of rural industrialization information.
JD.COM Butterfly Festival: It is expected to run from February 22nd to March 8th, 20 18.
2065438+At the end of February, 2004, the e-commerce giant JD.COM officially announced the launch of "Butterfly Festival" to promote cosmetics for female users. For the first time, JD.COM launched a large-scale "women's marketing" on the threshold of Women's Day, directly participated in the marketing competition of cosmetics in spring, and changed the image of serving men digitally at first.
JD.COM Butterfly Festival focuses on beauty and personal care activities, and creates personalized theme promotion activities of "Butterfly Festival" in the form of coupon rebate, full reduction and spike. Explosives take sales/consumer demand as the core, and the price of explosives is absolutely superior. At the same time, the slogan of "Butterfly Festival, buy genuine products" was used to attract female users with the strategy of low price and genuine products.
In the traditional impression of consumers, the theme of JD.COM. The promotion of COM is mainly for men. However, the launch of the "Butterfly Festival" in JD.COM, which focuses on female consumers, is the first time for the company to promote a single category, that is, cosmetics with female users as the main category, which is unexpected.
The launch of "Butterfly Festival" in JD.COM will not only provide a one-stop shopping experience for female users, but also greatly improve the customer unit price and gross profit level. By improving the experience of catering to female users, it is also very likely to form repeated purchases, which will drive the sales of clothing, maternal and child, food and other life categories and contribute to the improvement of JD.COM's performance and profits.
Learn more about horoscope encyclopedia, horoscope marriage, horoscope career, marriage fortune, horoscope of the god of wealth, emotional combination, seeing the other half, horoscope calculation, name speed matching, life fortune, compound opportunities. You can click on the bottom for online consultation (for entertainment only): /xz/