"There are many beautiful women who come to tea to buy milk tea. If you happen to know one, you can tell our little friend in a low voice: I picked up a basket. " This is an advertisement of the brand of milk tea "Modern China Tea Shop" on the mug, which was recently accused by netizens of "discriminating against women". "Picking up baskets" is Changsha dialect, which means "taking advantage, taking advantage".

On the evening of February 19, Weibo, the official of @ Modern China Tea Shop, apologized, saying, "This happened because we didn't grasp the scale, didn't create ideas that won't lead to ambiguity, and didn't take into account the understanding differences of dialect slang in different regions. We will immediately recall these Changsha dialect theme mugs. " .

In the early morning of February 20th, Weibo, the official of @ Modern China Tea Shop, publicly apologized again, saying that the early brands failed to grasp the boundaries of creation, and "mistakenly took the edge ball of cleverness and sexual relations as creative inspiration".

Tasty duck neck: once fined 600,000 for marketing involving pornography.

The slogan of delicious duck neck, "Make a duck with your heart", was once questioned to play the edge ball of vulgar content. 20 16 June, "Juewei" repeatedly pushed articles with vulgar titles and sexually suggestive words on the official WeChat: "The scale is unprecedented! The city's female anchors send benefits together. It's not illegal to keep looking for ducks today. You know, when I push it, it's big ...

20 17 to 1 to 1 1.20, among the official micro-signals of Juewei duck neck, 5 of the 10 tweets are suspected of sexual suggestion in title or content.

20 17 12.22, Juewei Food announced that the company was fined 600,000 yuan for violating the relevant provisions of the Advertising Law.

Coconut Tree Coconut Juice: Some versions of advertisements stopped playing.

There was an advertisement in coconut milk: "Coconut milk contains vitamin E, which can improve sexual desire and promote girls' development." On the new packaging of 20 19, a beautiful woman with big breasts shows her graceful figure with coconut juice in her hand, with the eye-catching title "I grew up drinking" on a red background and yellow characters.

Netizens call "spicy eyes"!

On February 2019 13, Longhua District Administration for Industry and Commerce of Haikou City filed an investigation on Hainan Coconut Tree Group for allegedly publishing illegal advertisements.

On March 19 and 18, the State Administration of Radio, Film and Television issued a notice. From now on, radio and television broadcasters at all levels immediately stopped broadcasting the relevant version of the advertisement of "Coconut Juice", claiming that some versions of the advertisement had some problems such as orientation deviation and illegal broadcasting of sexual advertisements, which violated the Advertising Law, the Regulations on Radio and Television Administration and the Administrative Measures on Radio and Television Advertisement Broadcasting. Some versions of advertisements unilaterally pursue sensory stimulation, promote vulgar content, violate social fashion, and have biased value orientation, which is easy to mislead the broad audience, especially minors.