Planning scheme of Mid-Autumn Festival in real estate 1 I. Background of the event
Mid-Autumn Festival, family reunion, a person's holiday makes people sad, a person's holiday makes people cry, and our hearts are always yearning to wander outside and fill the sky. Let's put down our burdens and get free. Let's feel the warmth of home together here!
Two. Activity time: It is planned to be on the evening of September 29th, 20xx.
Third, the form of activities.
1. Activity theme: music, barbecue, full moon, starry sky, freedom, relaxation!
2. Location: the front door of the company hall
3. Participants: all employees of the company.
Four. Event details
1, divided into four square teams, each with 40 people. It is estimated that there are 160 people in total. Divide into red, yellow, blue and green teams. Red team (about 35 people), yellow team (about 35 people), blue team (about 35 people) and green team (about 35 people), each team recommends a team leader to be responsible for team discipline, live interaction, and mobilize the enthusiasm of players to participate in game activities.
Note: 1) Teams are randomly formed according to the number of people who report, and the team leader is recommended by his own team members, which can increase the excitement and surprise of the event.
2) Each team should have a slogan. The captain reports the slogan to the host on behalf of the team, and then leads the team members to shout the slogan three times, followed by "Yeah!"
3) 18:00 to prepare for the activities, and form a team according to the number of people in the department, such as going to the red team for 1, going to the yellow team for 2, going to the blue team for 3 and going to the green team for 4.
2. Game interaction:
1) likes to remember the title of the song (each team sends 2 players in 5 rounds). 20-minute props: audio whiteboard, whiteboard pen and playing cards.
① 80 or 90 pop songs are broadcast live, and each song is played for 20 seconds. The contestants answer first, and the one who answers correctly will be awarded a robot.
G card, a playing card represents 10 points.
② Number of participants: 4 pairs (8 people) in each round, divided into 5 rounds, each round 10 first answer, the first ***50. ③ Four chairs were placed at the activity site.
(4) One player in each group sits down, and one player standing is responsible for answering questions. Reward 1 playing card for each correct answer.
Otherwise, the seated players will be punished by the host for "disorderly stick". 2) Drink beer 10 minutes.
① Within 2 minutes, each team sends 1 player, and the player who drinks the most in the specified time wins, which is divided into 5 rounds. ② Competitors should not spill beer on their clothes when drinking, otherwise it will be regarded as cheating. 3) watermelon eating contest 15 minutes
(1) Cut the watermelon into round cakes and eat it within the specified 5 minutes. Each team will send two players in three rounds. (2) One of them holds watermelon in both hands, and the other eats watermelon. People who eat watermelon can only use their mouths, not their hands or heads. After eating watermelon, he must keep the watermelon skin intact to win.
③ The method used by the winner in the last round is not allowed to be used in the next round, otherwise it will not be counted as a score. 4) Corporate culture, company policies and common sense of Mid-Autumn Festival for 30 minutes.
(1) Prepare 30 questions. Players raise their hands to answer them, and those who answer correctly will be awarded a playing card.
② Number of participants: Each team will send 3 players in two rounds (12), and each round will answer 15 questions ***30 questions. (3) If the team members sent by each team can't answer, they can ask the team members for help, no more than three times per round. (4) when the player answers the question, the player in the audience can't answer or disclose information, otherwise 10 will be deducted. 5) Turn the hula hoop for 65,438+05 minutes ① Each group will send 65,438+0 players, and the champion who turns the hoop the most in 5 minutes will be divided into three rounds. 6) Truth or dare to deliver the package 15 minutes.
(1) The music stops, and the person who gets the ball has to accept questions from three teams outside the team, and each team is limited to asking one question.
② The music stops playing for 30 seconds, and each person answers questions within 5 minutes, which is divided into three rounds. 7) Poetry recitation for 20 minutes
(1) For a paragraph prepared in advance, the group that can read the most dialects in this paragraph wins. ② The length of the text should be controlled within 65,438+0 minutes, and the words read in dialect must be pure and authentic. Give each group five minutes to prepare. V. Event prizes
The team with the most playing cards wins, and each person is rewarded with a small gift. Sixth, activity preparation props
Stereo, microphone 3, multimedia curtain, disposable cups, napkin, disposable plate, whiteboard, whiteboard pen, four.
Team cards, four chairs, four hula hoops, 1 playing cards, blow sticks, five balls and watermelons, and a stopwatch. Seven. capital budget
Barbecue 1500 yuan, drinks, snacks, beer 1000 yuan, cups, napkins and other 300 yuan, estimated at 2800 yuan. XI。 Activity flow
1 and 18:00, all teams gather and distribute Mid-Autumn moon cakes according to departments, which are divided into four teams: red, yellow, blue and green. Count off and form a team.
2. 18:20, each team recommends a team leader and puts forward a slogan. The captain will lead the team to shout three times.
3. 18: 30-2 1: 00 game interaction.
4. The whole activity ends before 2 1:00.
Planning scheme of large-scale preheating activity of "Full Moon Mid-Autumn Festival, Dream of Washington"
Mid-Autumn Festival is a traditional festival of the Chinese nation. It is a traditional festival to enjoy the moon and eat moon cakes on lanterns in solve riddles on the lanterns, while the Valentine's Day in China just passed is regarded as "Valentine's Day in China". Taking this opportunity, Liaocheng TV Station and Central Washington Real Estate jointly launched the special program "Full Moon Festival, Dream of Washington", and launched a large-scale warm-up activity, combining traditional festivals in China with real estate marketing, offering a national carnival feast for the majority of buyers. Organizer: Liaocheng Radio and Television General Station (Group) Organizer: Liaocheng TV Station "Right in front of life"
Liaocheng radio station
Time: 20xx September 6, 7 and 8 Location: Yanta Square, Shenxian County
Theme of the event: "Full Moon Mid-Autumn Festival, Dream of Washington" Target audience: residents in Shenxian County and surrounding areas 1. Publicity forms in the early stage of the event.
1. Wandering subtitles (800 yuan/piece xx20 days = 16000 yuan)
The content of the activity is displayed on TV in the form of subtitles, which is clear at a glance, so that the audience can directly understand the content of the activity. Each 50-word roaming subtitle covers 52 channels, and it is scrolled in four prime time periods from 20:00-2 1:00-22:00.
2. The 30-second hard advertisement in the column (7 10 yuan /30 seconds xx20 days = 14200 yuan).
Give priority to with activity propaganda, spread quickly, "lethality" is strong; Involve the widest audience; Frequent repetition can increase public impression; Lively and lively. Professional production team will create a well-made and beautifully packaged promotional film for you; With the brand influence, the column has a strong audience and a wide audience. Broadcast in front of the real estate sector, aimed at the target audience, so it has a unique advantage in the promotion channel.
3. Soft advertising information (in the form of news propaganda, each 2 minutes, according to the economic information charging standard 20xx yuan/minute. The program is updated every Wednesday and can be replayed on Sunday. 1000 yuan/article)
5. Broadcast and publicity
1, choose the best 12 time period of the whole day. A+a broadcasts ***20 times to C all day. price
Grid is 10 yuan/sec/set xx2 sets xx20 seconds xx20 days =8000 yuan. 2, the average distribution time of the whole day a+b gives C .. broadcast 22 times throughout the day. The price is (10 yuan/sec/set +8 yuan/sec/sec/set) xx20 seconds xx20 days =7600 yuan. 3. Economy is special A, that is, a+c package. Broadcast all day 14 times. Price 12 yuan/second/set xx20s xx20s =4800 yuan.
4. Bombardment effect. Including the peak hours of commuting at the best time of the day! Witt A+A+B+C. is broadcast 36 times throughout the day. The price is 7600+4800= 12400 yuan.
Through the joint publicity of various media, such as writing, paper media, radio and city big screen, it will surely bring a colorful visual feast to the people of Shenxian county and even the whole city. Second, the mid-term publicity of the incident.
1. The reporter and host of the professional team "Right in front of life" filmed and hosted at the event site, and the three-day live TV broadcast continued in real time.
2. Staff accommodation and overtime allowance on the day of the event. 20 people (according to the holiday allowance for internal activities of the TV station) (xx300 yuan, xx3 days = 18000 yuan)
The room and board expenses shall be borne by the event organizer, and the fuel subsidy for vehicles is 150 yuan/day/vehicle (depending on the specific number of vehicles).
3. Real estate developers need to prepare their own publicity color pages and tickets and send them to the audience at any time.
Real estate mid-autumn festival planning scheme II. Purpose of the activity
1, reflecting the characteristics of the project through activities, improving the brand reputation and expanding the market influence of the project;
2. Enhance customers' awareness of the project brand, maintain the old owners, enhance the effect of friendship and word-of-mouth communication, and promote the old with the new;
3, through the weekend warm-up activities, gather new and old customers to the scene, create an atmosphere, combined with the current policy to improve sales performance.
Second, the number of activities.
Old customers: about 40 groups
Recently registered customers who are interested in calling: about 10 group.
* * * About 50 groups.
Three. Activity time and content
September 6th 9: 00- 17: 00: DIY+ solve riddles on the lanterns.
September 7th 9: 00- 17: 00 solve riddles on the lanterns.
Fourth, the theme of the event
How bright the moonlight is at home! It is famous in Happy County.
Verb (abbreviation of verb) activity flow
1. Visiting customers go to the registration office on the same day, sign in and get DIY coupons, participate in DIY and answer riddles on moon cake lantern activities.
Move;
2. The customer takes the production certificate to the production desk to participate in activities; The moon cakes you make can be taken home to share with your family.
Let the family taste their own moon cakes;
3. After the customer determines that he can guess the answer according to the riddle content in the guessing area, let the staff solve the riddle.
Take it off and go to the sign-in desk to check the answer. After the answer is correct, the staff will give out prizes. If the answer is controversial, the staff's answer shall prevail;
The bar has prepared snacks for customers to taste.
Preparation of intransitive verb materials
Eight, the activity is expected to visit 50 groups, 2 sets of transactions!
Nine. Activity rhetoric
Hello, I am the property consultant of the sales department of xx and xx projects. I'm calling to inform you that this Saturday we will hold solve riddles on the lanterns and homemade moon cakes. We can not only make moon cakes, but also take them home to taste with our families. solve riddles on the lanterns, give small gifts! ! Will you come in the morning or in the afternoon?
Then be there or be square! Wish you a happy life!
Special instructions:
1. The number of participants is scheduled to be 80 groups, and each group is limited to making 3 moon cakes;
2.4 property consultants, each invited 20 groups of indicators, of which the old owners are within 10 group;
(The developer specifically stated that the intended customers are the main ones, supplemented by the old owners. I don't want the event registration form to be full of old owners. Please understand! )
3. Plan and be responsible for DIY of moon cakes. A person (channel/assistant) is needed in the riddle area. If the customer guesses the riddle correctly, he will take off the riddle lamp and give it to the customer. Sign-in desk to register for the prize (photo required).
Real estate Mid-Autumn Festival planning scheme 3 I. Time and place of activities
Activity time: the afternoon of xx, xx, xx.
Venue: Aitao Tianyiyuan Sales Office (No.9 Longgang East Road)
II. Purpose and theme of the event
Mid-Autumn Festival, reunion, full moon. August 15, a traditional festival in China, is the most important traditional festival besides the Spring Festival. Mid-Autumn Festival is a time for family and friends to get together. On the Mid-Autumn Festival of 20xx, Tianyi Garden will invite new and old owners to reunite with Aitao and enjoy happiness in Aitao-it will be happier with you.
Invite your family to Tianyi Garden to bask in happiness-"Tianyi Garden is happier with your love".
Ai Tao will hold a colorful and colorful reunion dinner. Invite "families" who care about pottery to form a "big family" in Tianyi Garden to celebrate the Mid-Autumn Festival in the way that pottery lovers are keen on the return of traditional culture. Invite the customers present to try on Hanfu, so that the whole family can experience the beauty brought by traditional culture and show the happiness of affection and love. Wonderful interactive games will also be interspersed in the activity, so that families can experience sweet happiness in fun games; Mooncakes and other cakes provided at the scene lit a reunion lamp for the Mid-Autumn Festival. ...
Let every group of customers come to Tianyi Garden for a cultural Mid-Autumn Festival, giving people the happiness of home.
Three. Participants:
60 families: prospective customers, new and old owners.
Four. Activity content
Specific scheme and process:
1, collect happy stills, invite customers to receive invitations one week before the event, and send happy stills to Tianyiyuan WeChat. We will make all the happy stills into exquisite exhibition boards for the customers who participate in the activities on the Mid-Autumn Festival. The most beautiful photos will be made into photo cups and given to customers as happy souvenirs.
2. After being happy, choose the most beautiful and happiest 20 families to try on Hanfu and show their culture.
3, happy interactive games, customers can get a gift (moon cake gift package).
4. Lottery activities
After the event (16:00), the first prize and the second prize will be drawn on the spot.
Lottery rules: after the customer arrives at the site and signs in, the staff will put the supplementary coupons of the invitation letter into the lottery box, which will be drawn by the host on the spot, and the customer will win the prize with the positive coupons.
Verb (abbreviation of verb) activity flow
1, August 31-September 3, the happy stills collection activity invites all customers to participate in the activity, pay attention to WeChat and send the happy family reunion stills to the favorite Taotian Art Garden WeChat, and each family will send at least two photos and write down their hearts.
2. From September 4th to September 5th, all happiness stills will be made into happiness exhibition boards, which will be used to bask in happiness on the day of the activity (make a happy reunion background board and leave it blank, print out all photos, cut them out, paste them on the background board respectively, and mark them on each photo).
3. On the day of the event
12:00 The activity is ready and the personnel are in place.
13:00- 13:30 activity check-in (the customer is expected to arrive after 13:00, and the check-in personnel should get ready).
1. After the customer arrives, sign in at the sign-in desk;
2. The staff will put the coupon part of the invitation letter into the lottery box;
3. Invite customers to the Mid-Autumn Festival party of Aitao, "Love in Tianyi Garden will make you happier". Customers participating in the event can exchange an invitation letter for a DIY number plate (an invitation letter can only be exchanged for one number plate).
Sun said happily:
Sun xingfu link, explain each photo, according to the order in which customers receive the number plate, Sun xingfu.
Invite customers to bask in happiness in front of the booth. After all customers have basked in happiness, select the most beautiful 20 families to prepare for the follow-up activities.
14:20- 14:40 The first round of Hanfu Exhibition:
After basking in happiness, choose the most beautiful and happiest 20 families, and invite 10 families to try on Hanfu to show their culture.
Each two groups of families were invited to try on Hanfu and perform it, and show it to all the customers present and take photos as a souvenir.
14:40- 15:00 the first round of happy interactive games.
15:00- 15:20 The second round of Hanfu Exhibition.
Then invite the remaining 10 families to try on Hanfu and show their culture.
Each two groups of families were invited to try on Hanfu and perform it, and show it to all the customers present and take photos as a souvenir.
15:20- 15:40 The second round of happy interactive games.
14:20- 15:40 Make photo cups on site (simultaneous activities):
The client came to the host with an invitation letter to get his most beautiful photos, and each photo was numbered at the back. With the number, they go to the cup-making area, and the staff will customize the cups.
15:40- 16:00 mooncake tasting time.
16: 00-16:10 lucky draw.
The host and the staff came to the stage together and took the lottery box to draw the first prize of this activity: one box of Yuanzu Snow Cake Collection Gift Box (RMB 184 yuan) and two boxes of * * * *; Second prize: one box of mooncake gift box (RMB 100 yuan), 5 boxes in total.
Concluding remarks
Activity preparation of intransitive verbs
(A) the activities of the preparatory work arrangements
1, August 3 1 Complete employee training;
Weibo, WeChat and other publicity activities will be started from 2.9 1 day;
3. On August 3rd, Kloc-0/,the telephone invitation was started, and the intended customers and old owners were informed to participate in the activity (the quota is limited, there are 60 places, and at least two photos are sent to each place), and the customers who participated in the activity were informed to collect the invitation letter from the sales office on August 3rd, Kloc-0/. After receiving the invitation letter, customers will be invited to pay attention to WeChat and send photos of reunion and happiness to Aitao Tianyiyuan WeChat (the day of the event);
4. On September 3rd, the customer invitation was completed and the invitation letter was received. Invitations and happy stills will be collected from August 3 1 day to September 3 (each family will write down their thoughts on this photo while sending it, which is convenient for happiness);
5.8/KLOC-0.9 Complete the design draft of the invitation letter and other materials; August 3 1 Make an invitation letter;
6. All prizes will be ready on September 5th.
7. The second invitation visit was completed from September 4th to September 5th.
(ii) Materials
Note of person in charge of material name and quantity: 120 Happy photo printing of activity materials. Ren Yanhui completed the invitation on September 5th.
Used for activities and lucky draw) 100 pieces made in Ren Yanhui on August 3rd1day.
There are 60 number plates in the sales office.
Hanfu lease 10 set, completed on September 7.
Finish 60 cups on September 7th.
Lottery box 1 available in the sales office.
Prize Yuan Zu ice cream set gift box 2 boxes completed in Ren Yanhui on September 5th.
Moon cake gift box 5 boxes
30 mooncake gift packages
2 copies of other documents signed by Ren Yanhui on September 5th.
2 copies of Sika
Speakers 4 speakers
2 scissors
6 black pens
Some cakes, such as moon cakes, are Yan Hui.
Three fruit dishes
Seven. Media promotion
Wechat/Weibo September 1 1 Times "Love is happier in Tianyi Garden" Mid-Autumn Festival gathering for love.
September 1 Weibo/wechat:
Mid-Autumn Festival, reunion, full moon. Aitao Tianyi Garden wishes everyone a happy Mid-Autumn Festival and a happy family on the occasion of the Mid-Autumn Festival. If you want others to know the happiness of your family, come to Aitao Tianyi Garden to bask in it! There are still good gifts to send after the sun. O(∩xx∩)o… What are you waiting for? Send us your photos!
Jue edition elevator multi-storey garden-enclosed collection, 96㎡ all-round three rooms, limited time hot grab hot grab 57229999
Eight. Activity budget
Expense Content Quantity Expense Budget (Yuan) Remarks
Background board production 60 yuan /㎡3xx8 1440
Red carpet 6x8
A set of stereo 600
Happiness photo printing 1 yuan/piece 120 pieces1200 was completed on September 5.
Invitation letter making 1.5 yuan/Zhang 100 pieces1508 August 3 1.
Hanfu lease 1 10 yuan/set1set11000 was completed on September 7th.
Hanfu Lease Launched in Zhang Xiaowei
Happiness Photo Cup 30 yuan /6018000 completed on September 7th.
Yuanzu Ice Cream Set Gift Box 184 yuan/Box 2 boxes completed on September 5, 3688.
Moon cake gift box 100 Yuan/box 5 boxes of 500 pieces
Moon cake gift package 10 yuan/package 30 300.
A batch of cakes such as moon cakes in 300 yuan.
Reserve fund 200
Real estate Mid-Autumn Festival planning scheme 4 Time: 20xx-4-05-4-08
Venue: Xintiandi Square, Haiyan 1
2, on-site sales office
Activity purpose:
Gather the opening popularity, strike hard, stimulate the public in the shortest publicity period, create the best reputation, and start the brand of Haiyan's first small high-rise and high-end residential community.
Activity mode: live lottery, activities to add fun, lottery to reward guests.
Activity arrangement:
I. Pre-advertising
3.30-4.05 Emphasis is placed on information release, mainly including the way, place and time of participating in the lottery. The distribution channels are newspapers, light boxes and cross-street banners.
Publicity theme: the model of urban living in the future city, Haiyan Phase I luxury high-end residential building will be put on sale soon.
Leading urban fashion, sitting on the coast of Jinshi.
On April 5, the truth came out on the coast of Jinshi, and sea salt appeared in the mansion.
Because it is rare, it is precious.
Jinshi has gifts and surprise prizes waiting for you at the opening ceremony.
Second, the layout of the lottery website
1, lottery method: open on the spot, and decide immediately. The specific lottery registration office tentatively has 2 places.
(To determine the qualification of small and high-rise houses, it is suggested that the total number of lottery tickets is 30% more than the actual number of households)
2. Venue: Haiyan Xintiandi Square
(a) need a certain venue; B) The venue has experience in organizing activities; C) There is a precedent for gathering popularity.
3, soft environment layout:
4 high-altitude balloons; 1 large air arch; About 30 square meters stage1;
1 set of real estate effect display board; Advertising Yi Labao 4; Leaflet 1000 copies
20 sets of banners and light boxes across the street.
4. Staff dress
III. Activity Flow (April 5)
1, officially started at 14: 00 pm (13: 50- 14: 00 salute and prize display)
2、 14:00—— 14:30
5 minutes for the host, 5 minutes for the leader, 2 guests *** 10 minutes, 8 minutes for the activity explanation and 2 minutes for the notary.
3. At the beginning of the lucky draw (14: 30- 15: 00), register and summarize at the same time.
4. Lottery (15: 00 —— 16: 00)
Prizes are divided into 1, 2 and 3 prizes and commemorative prizes (100 copies).
5. Live performances and small entertainment activities (16: 00— 17: 00) staff rest.
6. Announce the draw and the draw result (17:10—17: 30).
7. Winners will be rewarded (17: 30 —— 17: 50).
Fourth, the lottery method
1, the total number of sales households in the first phase
The number of people is 140 sets, and the ratio of the tentative total number of people to the actual number of sales households is 5: 1, and the number of participants is uncertain.
2. Yaohao is registered in real-name registration system, and it is not allowed to change and shake more. Each apartment can register up to 5 people.
All registered prospective buyers need to pay a deposit of 65,438+0,000 yuan at the same time of registration. On the day of the lottery, if the registrant wins the lottery, the deposit will be included in the house payment. If it is unsuccessful, 200 yuan will be added as a thank-you fee on the basis of the original payment.
4. The registration time of the lottery is from 20xx.4.05 to 4. 10, lasting for 5 days.
5. Registered place: Sales Office of Qinshan Real Estate Company
6. The lottery tool uses public lottery equipment to make lottery decisions. (The medium ratio is 5: 1)
7. There is no solution to the middle class problem. All as souvenirs. And log in to the second phase of the opening purchase file.
Verb (abbreviation for verb) division of labor among employees
Qinshan real estate company staff do etiquette, security and other maintenance work; Jiuzhou advertising does activity monitoring and media liaison work.
Sixth, media release.
Invite well-known local media: Haiyan TV Station, Hangzhou Traffic Voice Radio Station, China Post, qianjiang evening news, Sohu.com and other reporters to participate in the event and report on the spot.
Seven. budget
1, environmental layout
High-altitude balloons 4 400 yuan /4
Arch in the sky 1 500 yuan.
About 30 square meters stage 1 1000 yuan.
Property effect display board 1 set 1200 yuan/10.
Advertising Yi Labao 4 600 yuan /4.
3,000 leaflets, 7,500 yuan.
20 sets of banners and light boxes across the street.
2. The venue lease is 20xx yuan.
3. Notarization invitation fee 1000 yuan.
4. The media invitation fee is 20xx yuan.
5. The equipment rental fee is 5000 yuan.
6. Management fee 1000 yuan.
7. Host 1000 yuan
The actor's performance fee is 5000 yuan.
9. The on-site first aid fee is 20xx yuan.
The total price is 30 thousand yuan