1. As far as the target population is concerned, Jiang did not design for these prominent, dignified and high-ranking people like traditional liquor, but chose a group of post-80 s and post-90 s wines that few people in the industry paid attention to.

As far as slogans are concerned, Jiang's slogans are catchy and can be remembered after reading them. In the modern society where desires cross-flow, the pressure of life is a very obvious feature. Who doesn't want to live a simple life under pressure? As a result, "I am Jiang, my life is very simple" will soon become a household name, deeply rooted in people's hearts, and can narrow the distance with consumers.

3. From the appearance, because the target population of Jiang is the post-80s and post-90s, these people are young, full of vigor, full of fashion, pursuing individuality and hoping to live a simple life. Black-rimmed glasses, a leisure suit and a simple scarf are both fashionable and full of vigor. Jiang xiaojiu grasped these characteristics. In packaging, changing the luxurious and elegant style of traditional liquor, adopting youthful and fashionable packaging, taking boys born in the 1980s as cartoon images, and adding short, pithy, emotional or humorous words can always make its packaging unique. It is also these short and pithy words that directly hit people's hearts, which made Jiang win the favor of younger generations.