If you are creating an advertising slogan:

1. Be sure to know your own store management strategy, and what purpose this advertising slogan is to achieve, whether it is to promote the image or promote sales, to introduce the main products or to remind customers. of course

Advertising goal is the key to the success of advertising slogan. To determine the advertising target, we need to do corresponding market analysis, consumer analysis, competitor analysis and product analysis.

2. Conform to the store style and accurately express the advantages and characteristics of the store. There is a famous usp theory in marketing-unique sales proposition, which is used in the creation of advertising slogans, that is, advertising slogans must express your store.

If others don't, it's hard to learn, convincing at the same time, and can play a key role in customers' buying behavior! All three are indispensable. This also requires a good understanding of your own stores and competitors' stores.

And can sum up their own advantages and characteristics.

3. Short and easy to remember, catchy

Remember the slogan, you will remember your shop, and you can spread it quickly.

4. Concise but not simple, with a long aftertaste.

A good advertising language should not only attract people's eyes, but also impress people's hearts and make customers feel and remember, which requires creators to have a strong language foundation. At the same time,

Can accurately grasp the deep psychological needs and psychological characteristics of customers.