Sponsored by Zheng Da, Li Jingwen, Merlin Mao and Xue Le
"Today's Concern" is a brand news column of Guangdong TV Station, a live news program created by Guangdong TV Station in 2005, which is broadcast in Cantonese every day on Zhujiang Channel. It lasts 50 minutes from Monday to Friday and 30 minutes on Saturday and Sunday. Facing Guangdong and surrounding provinces, the key audience is Guangzhou and the Pearl River Delta region. To report on people's livelihood, serve the people and publicize Guangdong; In terms of content, lock in the living conditions, living spaces and living environments of the people, and pay attention to events and information that are closely related to people's lives and have an impact on the people; Realize the benign and passionate interaction with the audience. Strive to become a "TV Evening News"-style live news program that is deeply loved by the audience. Formerly known as Pearl River Channel "Focus on Ten o'clock", it was changed to broadcast at nine o'clock every night and adjusted to today's attention. With the great revision of the Pearl River Channel in 2005, people's livelihood news is the focus today, and new breakthroughs have been made in news concept, personnel composition, operation mechanism and broadcasting style.
After the launch of the new edition of Today's Concern, the ratings went up all the way. At present, the monthly audience rating in Guangdong has reached more than 5 points, more than doubling year-on-year, and the audience rating in Guangzhou has reached more than 6 points, with a maximum of more than 1 1 minute in a single day. It is particularly worth mentioning that in June 2005, "Today's Concern" surpassed the two major news columns of Hong Kong ATV and TVB, and even overwhelmed the ratings of popular TV dramas in the same period, finally breaking the previous myth. What is more worthy of our joy and relief is that "Today's Concern" has really entered the lives of Cantonese people, which is not completely covered by ratings.
Today's Concern program includes five sections: today's major events, news search, DV live broadcast, entertainment square and interactive platform. Major news, hot spot tracking, direct attack on the spot, unannounced visits by reporters, people's lives and human feelings are the highlights of the program "Today's Concern". Moderator: Liang Liang.
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The slogan of the program is: pay attention to people's feelings and reflect public opinions. Today's Concern will always be connected with you!
The main parts of today's concern are as follows:
The first set of "Today's Events"
In-depth reporting and tracking of major news events or audience concerns of the day, and multi-angle combination reporting. It is required to report events in various forms, such as direct reporting by reporters, live broadcast and remote connection. Viewers can express their views or provide relevant information on this event in real time through hotline, SMS or website, which will be selected by the editor first and then commented by the anchor; Invite the parties or relevant experts to the live news room to interview and comment on news events.
Section 2 "Report Search"
Open hotline, SMS, Internet and other forms of audience reporting platforms, which are collected and sorted by special editors, submit a group of valuable news clues to the producers, and then arrange interviews with reporters. Form: The reporter reports the events on the news scene, striving for sound and picture in place, fully showing the advantages of TV news, and then the host comments on it when broadcasting, forming a bright spot of viewing. Implement a reward mechanism for reporting audiences. Select the "best report" every week and the "king of reports" every month.
Section 3 "DV Live Broadcasting"
Openness and audience participation are the golden keys to the success of the program. Vigorously mobilize the audience to record the occurrence, progress and ending of the event with personal DV for the first time, broaden the space of news resources and enhance the attraction of the program.
The fourth plate "entertainment square"
Report a group of dynamic entertainment information such as culture, entertainment and life information that the audience cares about and loves to watch. The key point is to interview the protagonist of the incident and take photos with strong visibility. Ask the reporter to do a live report. It is generally required to report what happened that day.
The fifth plate "interactive platform"
The program group set up a special webpage and short message platform to collect social conditions and public opinions in time. Construct a two-way interaction channel between the program and the audience. Viewers can express their views or provide relevant information through hotlines, short messages or websites, which are selected by editors and then broadcast by anchor comments.
Attention today
Today's focus is on live news programs. Report on people's livelihood, serve the people and publicize Guangdong. In terms of content, we should focus on people's living conditions, living space and living environment, pay attention to events and information closely related to people's lives and having an impact on people, and realize benign and passionate interaction with the audience.