2065438+From April to June, 2004, Sichuan Provincial Tourism Bureau publicly collected Sichuan tourism images and slogans at home and abroad, and collected 235 designs and slogans. Through online display, voting and expert review, four finalists were finally selected. After consulting some provincial authorities, foreign institutions in Chengdu, officials of international organizations and foreign marketing experts, the first final decision was that there were more pandas in Sichuan.

First of all, we should grasp the essential elements of the global spread of LOGO, namely, Pinyin Sichuan and Panda. These two elements can accurately point to Sichuan, and the seven colors in the LOGO are also mysterious. Each color represents a regional culture of Sichuan. For example, red represents taste, blue represents purity, deep purple represents historic sites, deep blue represents modernity, grass green represents beauty, orange represents comfort, and dark green represents amorous feelings.

Environmental characteristics of Sichuan

Sichuan Province is located in the southwest hinterland of China and the upper reaches of the Yangtze River, covering an area of 486,000 square kilometers, ranking fifth in China, with a length of 1.075 kilometers from east to west, a width of 92 1 km from north to south, and a time difference of 5 1 minute between the east and west borders. It borders Shaanxi, Gansu and Qinghai in the north, Yunnan and Guizhou in the south, Chongqing in the east and Tibet in the west. It is an important intersection of southwest, northwest and central regions, and it is an important intersection and transportation corridor to undertake South China and Central China, connect southwest and northwest, and communicate with Central Asia, South Asia and Southeast Asia.

Sichuan has a complex terrain, mainly mountainous areas. There are four types of landforms: mountains, hills, plains and plateaus, accounting for 74.2%, 10.3%, 8.2% and 7.3% of the total area of the province respectively. * * * There are 25 soil types, 63 subclasses, 137 soil genera and 380 soil types, accounting for 43.48% and 32.60% of the national total respectively.