Employment prospect of marketing major;
The employment prospect of marketing major is very optimistic, because marketing is one of the indispensable core functions of any enterprise. With the continuous development of China's market economy and the application of new technologies such as Internet, big data and artificial intelligence, the market competition is becoming increasingly fierce, and the demand for marketing talents by enterprises is increasing.
Introduction to Marketing Specialty:
Marketing mainly studies the basic knowledge and skills of management, economics, law and marketing, and carries out marketing and management, product and brand promotion, including market research, marketing planning, brand promotion and marketing promotion, so as to bring economic value to customers, partners and the whole society in the process of product creation, dissemination, dissemination and exchange.
Marketing discipline:
Management statistics, enterprise management, market forecasting and decision-making, trade economics, new media and big data marketing, international marketing, macroeconomic management, retail marketing, sales psychology, Internet marketing.
Training objectives and abilities of marketing major;
1, culture target
This major trains students to adapt to the needs of modern market economy, with humanistic spirit, scientific literacy and integrity awareness, and master the basic theoretical methods and marketing professional skills of management, economics and marketing.
Application-oriented and compound professionals who have the ability to comprehensively use relevant knowledge to find, analyze and solve practical marketing problems and can engage in marketing business and management work such as market research, marketing planning, advertising planning and sales management in for-profit and non-profit organizations.
2, cultivate ability
Master the basic theories and knowledge of management, economics and modern marketing; Master the qualitative and quantitative analysis methods of marketing, and have the ability to launch new products (or new brands) for enterprises and develop new regional (industry) markets to plan marketing programs; Familiar with China's marketing principles, policies and regulations, and understand the practices and rules of international marketing.