De Anjie tourism planning experts believe that the main contents of tourism image planning include image positioning, tourism image planning, tourism image dissemination and promotion, among which image positioning mainly includes audience survey, context analysis, tourism image positioning, publicity slogans and so on.

Tourism image positioning should follow the following basic principles:

1, principle of concentration of advantages.

2. The concept of the leading principle.

3, the principle of personality.

4. The principle of multiple positioning.

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